Bell Media Launches 2026 Upfront Digital and Digital Out-Of-Home Offer, Across Crave, Tubi, TSN, RDS, iHeartRadio, and Advanced TV Ecosystem

TORONTO (April 23, 2026) – Bell Media today announced its 2026 Upfront Digital Offer, giving advertisers the opportunity to maximize impact across Canada’s premium digital and digital out-of-home ecosystem. As Bell Media continues to build one of the largest digital advertising businesses in Canada, its momentum is driven by the rapid expansion of digital inventory across Crave, Tubi, TSN, RDS, iHeartRadio, and its Connected TV live footprint. This evolution reflects a scaled, cross-platform ecosystem designed to deliver reach, quality, and measurable outcomes for advertisers. Available now until June 4, the limited-time offer provides preferred rates on key platforms and access to advanced outcomes measurement within Bell Media’s premium portfolio. The offer includes up to 35% discount on digital investments and up to 20% on digital Out-of-Home, alongside enhanced measurement capabilities. Maximize Value Across Premium Digital & Video Advertisers activating campaigns in Q2 can unlock:

• Up to 35% discount on RON, ROC, and ROS digital inventory
• Preferred platform rates, including:
  • Tubi at $20 ROS (15s / 30s)
  • YouTube at $12 RON
• Flexible buying across Bell Media’s premium environments, including Connected TV, online video, display, digital audio, YouTube, and social

For campaigns extending into Q3 and beyond, advertisers continue to benefit from:

• 25% discount across digital inventory
• Ongoing access to preferred platform rates

Prove Performance with Outcomes Measurement As part of the offer, advertisers investing $100,000 or more receive a complimentary Outcomes Measurement Report, enabling them to:

• Measure sales lift and return on ad spend (ROAS)
• Analyze exposed versus control audiences
• Unlock actionable insights on audience and creative performance

Powered by Bell Media in partnership with Environics Analytics and Loblaw Advance™, these reports connect campaign exposure to real business outcomes, helping advertisers validate investment and optimize future planning. Extend Campaigns into the Real World with Digital OOH Bell Media’s Upfront Digital Offer also extends into its Digital Out-of-Home network, delivering:

• 20% discount on DOOH campaigns
• Access to Digital Large Format, Digital Street Furniture, and Digital Transit inventory
• Excludes Toronto and Vancouver for June–July flight dates & MTL F1 May reserved inventory

Offer Details

• Booking Window: April 15 – June 4, 2026 (Extensions available based on inventory and approval)
• Minimum Investment:
  • National: $30,000
  • Local: $12,000
  • Eligibility: Subject to inventory availability and campaign requirements

Exclusions apply, including tentpole events, sponsorships, FIFA inventory, rebooking’s, and proprietary deals. “Our 2026 Upfront offer is designed to deliver unmatched value and measurable results for our clients,” said Matt McGowan, SVP, Business Solutions. “By combining premium inventory, competitive pricing, and advance outcomes measurement, we’re giving advertisers the tools they need to maximize performance and confidently invest in campaigns that drive real business impact.” Advertisers can leverage this limited time offer on all major DSPs programmatically or directly through a Bell media sales representative.