Anastasia Anokye
Bell Media – Astral
Bell Media Launches AI-Powered Video Ad Creation Tool for Canadian Small & Medium Businesses
– New Bell Ads for Business AI Video Builder transforms website content into campaign-ready video ads in minutes through a self-serve workflow, making premium streaming TV advertising more accessible than ever for Canadian businesses –
– Powered by Waymark and integrated directly into Bell Ads for Business, the solution combines creative development and campaign activation in a streamlined workflow –
– Powered by Waymark and integrated directly into Bell Ads for Business, the solution combines creative development and campaign activation in a streamlined workflow –
TORONTO (September 29, 2026) — Bell Media today announced the launch of Bell Ads for Business AI Video Builder, a new integrated AI solution designed to help Canadian small and medium-sized businesses (SMBs) create professional-quality video advertising quickly and easily.
Integrated directly into the Bell Ads for Business self-serve platform, the tool enables businesses to transform existing website content, images, branding, and messaging into campaign-ready video ads in minutes. This eliminates many of the traditional costs, complexities, and production barriers associated with video advertising.
Launching ahead of Small Business Month in Canada, Bell Ads for Business AI Video Builder transforms existing website content into professional-quality video ads in minutes. Businesses can generate and customize visuals, scripts, messaging, voiceover, tone, format, and ad length through an intuitive self-serve, AI-powered workflow, eliminating the need for lengthy production timelines or significant creative costs. From website to connected TV campaign launch, businesses can go live in just minutes.
“With AI Video Builder, Bell Ads for Business has evolved from a campaign buying platform into a complete advertising solution,” said Payal Gabrani-Bahl, Senior Vice President, Data & Advertising Platforms, Bell Media. “By bringing creative development and campaign activation together in a single workflow, businesses can transform existing digital assets into campaign-ready video advertising and get to market faster than ever before.”
With a client base of thousands of businesses across Canada, Bell Ads for Business is bringing the power of AI to more advertisers through its Video Builder, helping businesses create compelling video ads with greater speed and ease.
“Connected TV and streaming environments have become some of the most effective ways to reach consumers, but the cost and complexity of creating video assets have often prevented smaller businesses from participating,” said Matt McGowan, Senior Vice President, Business Solutions, Bell Media. “By removing that barrier, we’re helping all Canadian businesses access premium advertising opportunities and compete more effectively during one of their most important sales periods of the year.”
The launch also marks a new phase in Bell Media’s collaboration with Waymark, whose trusted AI-powered video technology has enabled businesses to create professional advertising creatively and at scale.
“The next era of advertising belongs to platforms that solve the whole problem for their advertisers — not just media buying, but the creative itself,” said Alex Persky-Stern, CEO, Waymark. “Waymark makes sure creative is never the bottleneck, and partnering with Bell Media brings that future to Canadian businesses today.”
Bell Ads for Business AI Video Builder offers flexible pricing options designed specifically for SMBs, making video advertising more accessible and helping businesses of all sizes create professional-quality campaigns.
Available now through Bell Ads for Business, the new feature enables businesses to create, launch, manage, and measure campaigns across Bell Media’s portfolio of premium media properties and trusted digital partner network through a single self-serve platform. Businesses can learn more and start building campaigns today at https://ads.business.bell.ca/#/signup.
About Bell Media
Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes leading Canadian-owned streamer, Crave, with a premium add-on to include STARZ; Canada’s most-watched television network, CTV; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Sphere Abacus, Montréal’s Grande Studios, and Dome Productions, one of North America’s leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed.
Bell Media delivers end-to-end advertising through the Bell Marketing Platform, powered by Bell First Party Data, helping brands plan smarter, activate seamlessly, and measure campaigns to drive real business outcomes at scale. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.1 Learn more at BellMedia.ca.
1 Based on total revenue and total combined customer connections.
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