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Bell Media Launches Upfront 25 Digital Offer, The Best Digital Rate of the Year

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Bell Media
– Advertisers can save up to 40% on Bell Media’s full suite of digital advertising products –

Key Tags: @BellMediaPR, @TheLede_CA

TORONTO (May 27, 2025) – Bell Media’s Upfront 25 Digital Offer is its most competitive digital rate card of the year. Available for a limited time, this offer gives advertisers and agencies up to 40% off national and local campaigns across Bell Media’s entire digital advertising ecosystem, including:
  • Connected TV (CoTV): The big-screen experience featuring live Connected TV inventory on Canada’s biggest media brands, such as TSN and CTV, plus on-demand content from Crave, FAST channels, YouTube, and more
  • Online Video (OLV): Engaging ad placements across mobile, tablet, and desktop environments
  • Digital Audio: Unmatched reach with live radio streams, podcasts, and on-demand music on iHeartRadio
  • Display: High-impact formats across premium Bell Media sites and apps, including Dotdash Meredith
These exclusive rates are available until June 27, 2025, for campaigns that run through to Feb. 28, 2026, offering clients maximum flexibility, premium inventory, and the ability to plan smart and move fast. “This offer makes it easier than ever for brands to invest with confidence, support Canadian media, reach real Canadian audiences, and deliver meaningful outcomes across high-impact, brand-safe environments,” said Matt McGowan, SVP, Business Solutions at Bell Media. “With digital products reaching 81% of Canadians, Bell Media is proud to be Canada’s leading digital partner – trusted, premium, and performance-driven.” The Upfront 25 Digital Offer simplifies buying while maximizing impact, and underscores Bell Media’s commitment to providing exception value and solutions to its advertising partners. Advertisers can leverage this limited time offer on all major DSPs programmatically or directly through a Bell media sales representative. Source: Comscore Media Metrix Multi-Platform, 3-month average ending Jun 2024, desktop persons 2+ and mobile persons 18+, Canada; Bell Media includes partner entities Bloomberg, EONLINE.COM, IHEART.COM, ESPN Fantasy, Dotdash Meredith pages

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About Bell Media

Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canada’s most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Sphere Abacus, Montréal’s Grande Studios, and Dome Productions, one of North America’s leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed.

Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Audience Manager, Strategic Audience Management (SAM), and Bell Attribution Insights, in addition to advanced advertising solutions, including Live Connected TV and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 1 Learn more at BellMedia.ca.

1 Based on total revenue and total combined customer connections.

– Bell Media –

Contact

Kaitlynn Jong

Astral – Bell Media

Manager, Digital and Corporate Communications

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