Bell Media Licenses Its Original TV Series Format JUST LIKE MOM

— August 21, 2017

– Classic TV Series is reborn in deal with marblemedia for Yes TV in Canada and BYU TV in the U.S. for launch in 2018 –

TORONTO (August 21, 2017) – Bell Media announced today a deal to license the series format rights to its original series JUST LIKE MOM to leading Canadian production company marblemedia. The deal provides the exclusive Canadian and U.S. rights for the series to marblemedia, who has a greenlight from broadcasters Yes TV and BYU TV respectively, to re-launch the show in 2018. The multi-year format deal provides robust multi-platform and ancillary rights for JUST LIKE MOM, which will be rejuvenated, modernized and renamed to JUST LIKE MOM AND DAD and launched to a new generation of viewers. The original JUST LIKE MOM was a popular 1980s children’s game show that was commissioned for CTV’s flagship station, Toronto’s CFTO-TV. It ran for more than five seasons between 1980 and 1985 before going into syndication. Filmed before a live studio audience at CTV’s Agincourt studios, JUST LIKE MOM tested which mother and child knew each other best through answer-matching, the memorable bake-off challenge, and the bonus round which saw the winning team spin a wheel for the chance to win a grand prize. “Today’s announcement underscores Bell Media’s continued efforts to transform from broadcaster to content company, and mining original programming like JUST LIKE MOM is a perfect example of the strategy to extend our expertise into the format licensing arena,” said Mike Cosentino, Senior Vice-President, Content and Programming, Bell Media. “We have every confidence that marblemedia and its broadcast partners will unveil a new, fresh 2018 version that will be a hit for viewers in Canada and the United States, and we look forward to licensing the format to other territories in the future.” "There's something really special about being able to revive a show so loved by its original viewers and re-imagine it for primetime television," says Mark Bishop, Co-CEO of marblemedia. "We are thrilled to be announcing this licensing partnership with Bell Media and to have the opportunity to modernize a classic with hilarious new twists on-screen and in our digital media components, which we know our audiences will love. We're confident the new series JUST LIKE MOM AND DAD will bring the same level of excitement to a whole new generation of kids and families across North America." Today’s announcement represents the second original format deal for Bell Media this year, following the announcement earlier this year that it has created a new, multi-platform, music series format, THE LAUNCH for CTV, its leading national network, for distribution around the world. More information on JUST LIKE MOM AND DAD, its production, and casting can be found at

About Bell Media

Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s highest-rated television network; 30 specialty channels, including TSN and RDS, and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 215 music channels including 105 licensed radio stations in 54 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral Out of Home with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with its CraveTV and GO video streaming services; operates multi-channel network Much Digital Studios; produces live theatrical shows via its partnership with Iconic Entertainment Studios; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit


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Madison McCloskey

Publicist, Bell Media Studios & Radio
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