CTV Channel Group Programming Highlights: Feb. 1-7
Bell Media Partners with Bodacious Wines for New Unscripted Limited Series, THE STRANGER EXPERIMENT
– THE STRANGER EXPERIMENT is now available for streaming on Crave –
Tags: @CraveCanada, @Crave_PR, @BodaciousWine
TORONTO (January 29, 2021) – Bell Media and Bodacious Wines, from Arterra Wines Canada, announced today a new partnership that delivers emotional stories and connections through a three-part, short-form, unscripted series, THE STRANGER EXPERIMENT. All three episodes of the series (approx. 20 minutes each) were produced by Bell Media Studios and are available for streaming now on Crave.
THE STRANGER EXPERIMENT explores what happens when complete strangers meet for the first time in the midst of a global pandemic. Each episode features three pairs of strangers with polar opposite personalities as they answer revealing questions to discover if they can see past their differences and find common ground over a glass of wine. From a nudist and a fashion stylist, to a minimalist and extreme collector, participants challenge their beliefs, reveal their vibrant personalities, and explore the true meaning of being “bodacious.”
“The pandemic has demonstrated how important human connections are,” said Perry MacDonald, Vice President, Advertising Sales & Partnerships, Bell Media. “We’re thrilled to partner with Bodacious Wines to deliver a short escape for Crave subscribers, and bring two premium brands together via this unique and entertaining initiative.”
Synopses for all three episodes of THE STRANGER EXPERIMENT are below:
- Episode 1: A proud nudist bares it all to a celebrity fashion stylist. Will a minimalist and extreme collector find middle ground? Can a Gen Z influencer learn a lesson from a bodacious Boomer?
- Episode 2: Will a drag star and Shakespearian actor discover their common connection? Can a therapist see right through a stand-up comedian? Are all genres of music created equal? An opera singer and metal front man hash it out.
- Episode 3: What happens when a paranormal skeptic confronts a psychic medium? Where do a funeral director and a sex therapist collide? Can a happily single bachelorette take a lesson in love from a matchmaker?
- Prominent editorial placement on ca and the Crave app alongside other new movie and television releases
- Full media campaign on various Bell Media broadcast, digital, out of home, and social platforms
- Promotion on Crave social platforms including paid social amplification on Facebook and Instagram.
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About Bell Media
Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, digital media, and more. Bell Media owns 35 local television stations led by CTV, Canada’s highest-rated television network, and the French-language Noovo network in Québec; 29 specialty channels, including leading specialty services TSN and RDS. Bell Media is Canada’s largest radio broadcaster, with 215 music channels including 109 licensed radio stations in 58 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral, an out-of-home advertising network of 50,000 faces in five provinces. The country’s digital media leader, Bell Media develops and operates websites, apps, and online platforms for its news and entertainment brands; video streaming services Crave, TSN Direct, and RDS Direct; and multi-channel network Much Studios. The company owns a majority stake in Pinewood Toronto Studios and a minority interest in Montréal’s Grande Studios; is a partner in Just for Laughs, the live comedy event and TV producer; and jointly owns Dome Productions Partnership., one of North America’s leading production facilities providers. Bell Media is proud of its role in fostering diversity and inclusion with equity-seeking groups within the company and across Canada’s media industry. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at www.BellMedia.ca.
About Bodacious
Bodacious is one of Canada’s fastest growing wine brands. Embodying what it means to feel confident, bold and live life to the fullest, Bodacious is more than a wine, it’s a feeling. It’s creativity. It’s attitude. It’s about celebrating people being unapologetically themselves. With varietals like Smooth Red, Smooth White, Moscato, Rose, Bubbles, Bourbon Barrel Aged Red, and Bold Chardonnay, there is a wine for every Bodacious personality out there. This is Bodacious. Follow us @bodaciouswine
About Bell Media Studios
Bell Media Studios is Canada’s leading end-to-end content creator, developing and producing 80 hours of live and taped programming in-house, each week. Award-winning titles include ETALK, THE MARILYN DENIS SHOW, THE SOCIAL, YOUR MORNING, plus many original specials and podcasts. The Bell Media Studios-run Exploration Production Inc. (EPI) is a multi-award-winning producer of ambitious, original, entertaining factual documentaries and series, for both Discovery Canada and other international broadcasters, including MIGHTY SHIPS, MIGHTY TRAINS, and DISASTERS AT SEA. Bell Media Studios is a majority owner of Pinewood Toronto Studios and has a minority interest in Montréal’s Grande Studios. As the majority owner of Pinewood Toronto Studios, Bell Media Studios also oversees operations of the 33.5 acre (13.5 hectares) facility in Toronto’s Port Lands. The complex includes 11 purpose-built stages, offices, teaching facilities, and support services for a growing roster of domestic and international film and television clients.
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