Bell Media Radio Extends Canada’s #1 Hit Music Brand from Coast to Coast as The BOUNCE Becomes 101.3 VIRGIN Radio

HALIFAX (July 29, 2016) – Starting today (July 29) at 1 p.m., Bell Media Radio introduces 101.3 VIRGIN Radio to the Halifax community, extending this world-class brand to the east coast and completing its reach across Canada. Listeners across the region can continue to bounce along to the same great music by today’s biggest artists, while enjoying the same beloved personalities, entertaining programs, and exciting contests found on 101.3 The BOUNCE. “We are thrilled to adopt the internationally lauded VIRGIN Radio name as part of our long-planned rebrand, while continuing to serve up the same blend of music, personalities, and community involvement that makes 101.3 FM the region’s #1 station for Adults 18-44,” said Brad Muir, Program Director, 101.3 VIRGIN Radio. “We look forward to entertaining our loyal listeners with this winning format, and we warmly welcome new listeners across Halifax to tune in to 101.3 VIRGIN Radio.” 101.3 VIRGIN Radio will uphold and expand upon the valued relationship with listeners by maintaining its role as an invested community partner, telling local stories, and sustaining its ongoing dialogue with the Halifax community. Listeners can also tune in online at www.1013virginradio.ca.