Bell Media Rallies the Realm for Season 5 of GAME OF THRONES® with HBO Canada Pop-Up Shop in Toronto

— March 26, 2015

– Excitement for the new season of GAME OF THRONES kicks into high gear with a Westeros-themed HBO Canada Pop-Up Shop in Toronto, opening Monday, April 6 –

TORONTO (March 26, 2015) – #HBOShopTO. Calling all lords, hounds, kings, queens, and bastards in the realm of Toronto: Bell Media and HBO Canada are bringing fans an exclusive GAME OF THRONES-themed pop-up shop to the heart of the city. The HBO Canada Pop-Up Shop offers fans the opportunity to purchase a unique selection of official GAME OF THRONES merchandise from HBO®, as well as sit on the coveted Iron Throne of Westeros. Located at 277 Queen Street West, the HBO Canada Pop-Up Shop is open from Monday, April 6 to Sunday, April 19, from 11 a.m. to 7 p.m. daily. “As the most popular series ever on HBO Canada, GAME OF THRONES excites and mobilizes fans like nothing we’ve ever seen, which is why we decided to put the biggest series in the centre of the biggest city in Canada with a limited, highly visible, and unique storefront environment,” said Jon Arklay, Senior Vice-President, Bell Media Agency, Brand, Creative and Marketing. “Open to the public, the store features products previously unavailable in Canada and is a unique brand experience, not only for GAME OF THRONES buffs, but for fans who want to engage with HBO’s celebrated lineup of premium programming.” The HBO Canada Pop-Up Shop will feature an impressive selection of HBO merchandise, with a focus on GAME OF THRONES products, including: an exclusive, limited edition, Season 5 T-shirt and tote bag; a GAME OF THRONES hockey jersey; beer steins; a 4D puzzle; a 7” Iron Throne replica statue; pint glasses; Pop! figurines; and more. Fans will also have the opportunity to be king or queen for the day by taking their photo on the Iron Throne. In addition, the shop will also showcase merchandise from HBO Canada’s current lineup of premium programming from HBO including GIRLS®, VEEP®, SILICON VALLEYSM, and TRUE DETECTIVE®, plus products from HBO’s back catalogue available on CraveTV, like ENTOURAGE®, SEX AND THE CITY®, THE WIRE®, THE SOPRANOS®, and CURB YOUR ENTHUSIASM®. ** Media Note ** – Download photos at https://www.bellmedia.ca/pr/tv/hbo-canada/game-of-thrones/ Click HERE for a sneak peek of the new season of GAME OF THRONES. About GAME OF THRONES: A bona-fide worldwide phenomenon, and the most-watched series in Canadian Pay TV history, HBO’s epic fantasy series GAME OF THRONES returns for its 10-episode fifth season, Sunday, April 12 at 9 p.m. ET/MT on HBO Canada, day-and-date with HBO in the U.S. This year, for the first time ever, the series also premieres in 170 countries and territories across the globe, simultaneously with the U.S. airing. Based on George R.R. Martin’s fantasy series A Song of Ice and Fire, GAME OF THRONES is set on the mythical continent of Westeros, where summers and winters can last years, and only the lust for power is eternal.

About Bell Media

With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 35 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada’s most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario, Alberta, and British Columbia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

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