Kaitlynn Jong
Astral – Bell Media
Bell Media Renews Partnership with Snapchat
Key Tags: @BellMediaPR, @TheLede_CA
TORONTO (September 19, 2023) – Bell Media, Canada’s leading content creation company, announced it has extended its partnership with the popular visual communications app, Snapchat, for a second consecutive year. This continued collaboration ensures premium Bell Media content will be available on Snapchat Stories and Spotlight. As part of this extended partnership, Bell Media continues to showcase its diverse range of content offerings and brand partnerships on Snapchat Stories, the part of the app that features content from trusted news and entertainment media partners. Snapchat users can enjoy Bell Media’s original content, including fast-paced takes on sports news from TSN’s DIGITAL SPORTSCENTRE driven by host Marissa Roberto, MuchMusic’s groundbreaking original music and pop culture content, plus trending headlines and celebrity interviews from ETALK, Canada’s most-watched entertainment news program. “We are delighted to extend our collaboration with Bell Media,” said Matt McGowan, General Manager, Canada, at Snap Inc., “Hundreds of millions of Snapchatters visit Stories and Spotlight each month to be informed and entertained – and it’s important to us to ensure that content on our platform reflects the diversity of our community and their interests. We look forward to continuing to bring Bell Media’s premium content and compelling stories to our highly engaged audience.” With this collaboration, advertisers can tap into an exciting range of benefits available on Snapchat, including branded content and in-show ad inventory. “We are thrilled to continue our partnership with Snapchat for another year,” said Perry MacDonald, VP, Advertising Sales and Partnerships. “With over 11 million monthly active Canadian users on Snapchat, Canadian advertisers have more opportunities to further their digital reach and engage with Snapchat users. This is another exciting example of our commitment to offering clients innovative ad solutions.”About Snap Inc.:
Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. For more information, visit snap.com.
About Bell Media:
Bell Media is Canada’s leading content creation company with premier assets in television, radio, digital and out-of-home media, including 35 television stations that are part of the CTV and Noovo networks; 27 specialty channels, including sports leaders TSN and RDS; bilingual TV and streaming service Crave; the iHeartRadio Canada brand encompassing 215 music channels, including 103 radio stations in 58 Canadian markets; and the Astral out-of-home advertising network. Bell Media is also a partner in Montréal’s Grande Studios, Just for Laughs and Dome Productions, one of North America’s leading production facilities providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at BellMedia.ca.
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