BELL MEDIA REVEALS ITS NEW LIFESTYLE DESTINATION NOOVO MOI

Bell Media today unveiled Noovo Moi, a one-stop destination that integrates all the lifestyle content previously hosted on the Canal Vie, Fraîchement pressé, Sympatico, Look du jour, Muramur and VoyageVoyage websites. En Vedette, the section devoted to the latest showbiz news, remains easily accessible from the home page. Noovo Moi will become THE source of daily inspiration for users seeking content that is practical, informative and entertaining all at once. With Noovo Moi, Bell Media is continuing to invest in improving its offering and maintaining its commitment to leading the way in the development of exceptional entertainment across all platforms. Noovo Moi will feature articles by engaging and inspiring figures on a broad range of subjects, including cooking, decorating, travel, pop culture and celebrities, beauty and fashion, relationships, health, family, gardening and sports. There will also be special sections devoted to topical themes and subjects. In addition, popular correspondents such as Mathieu Dufour, Catherine Peach, Livia Martin, Ève Côté, Jonathan Roberge and Valérie Roberts will bring their personal touch through some exclusive web series. By providing diverse, extensive content, Noovo Moi aims to become an integral part of users’ daily lives. “We decided to bring all our lifestyle content together in a single location to simplify access and help users make new discoveries. With an impressive roster of correspondents, Noovo Moi will become the resource of choice for staying up to date with the latest trends in all areas of life,” states Suzane Landry, Vice President, Content Development, Programming and News. A DIVERSE GROUP OF EXPERT CORRESPONDENTS! Noovo Moi’s passionate correspondents will share their most valuable tips and personal preferences. The line-up includes numerous experts whose insights will help readers with their projects and provide them with food for thought, along with online influencers who are always looking to identify and understand the latest trends, including:

• Yan Cacchione—exercise, wellness, inspirational content, recipes and tips
• Vanessa Duchel—wellness, relationships and testimonials
• Karl Hardy—wellness, testimonials and celebrity news
• Catherine Peach—leisure, travel advice, destinations, outdoor events and restaurants/bars
• Marie-Ève Piché (Maman Caféine)—family and fashion

ORIGINAL WEB SERIES TO DISCOVER! Along with the huge selection of articles available on Noovo Moi, the site will also present many web series and video segments during the coming weeks.  KEKOU LA MODE WITH MATHIEU DUFOUR, STARTING APRIL 21 Mathieu Dufour explores the world of fashion and beauty and discusses his discoveries with experts. Enlisting guests in his relentless pursuit of the hottest trends, he introduces local companies and creators while also tackling and explaining various issues specific to Quebec. To watch the episodes of the series, click here. SUR LA ROUTE WITH CATH PEACH—SEASON 2 STARTS MAY 4 Itching to travel, Catherine hits the road to journey across Quebec. While respecting the health regulations in effect at the time of shooting, she visits her friends and joins them on customized excursions. The goal is always the same: to discover the best that Quebec has to offer. Back behind the wheel in the company of new guests, Catherine continues to showcase the province through its breathtaking scenery and unique activities that can be enjoyed year-round. COMBIEN ÇA COÛTE? WITH ÈVE CÔTÉ, STARTING MAY 10 How much does it cost to die? To have children? To get divorced? To buy local? Through her fun video segments, Ève Côté breaks down the expenses that may be incurred by specific situations or lifestyle choices. TOC TOC CHEZ… WITH LIVIA MARTIN, STARTING MID-MAY Interior design enthusiast Livia Martin takes a look at the private lives of her artist and content creator friends, presenting their homes in the company of her dog Toc Toc. Viewers will learn about her guests’ lifestyles and passion for interior decoration and design. Livia gets them to share amusing anecdotes while also offering tips on how to spice up various rooms in your home.                                                                               LUNETTES ROSES WITH JONATHAN ROBERGE, STARTING MAY 17 No one’s better at demystifying taboo subjects than Jonathan Roberge. With humour and common sense, his segments address what feminism means, why we are obsessed with fame and money, how to handle that loud uncle who really wants to give his opinion and much more. GRILLZ WITH ROSALIE LESSARD, STARTING MAY 20 This series focuses on the art of cooking on the barbecue, featuring recipes that are both easy and delicious. Chef Rosalie Lessard—because barbecuing isn’t just for men!—shares tricks and tips that will turn you into a grilling pro.  DERRIÈRE LA PHOTO INSTAGRAM WITH VALÉRIE ROBERTS, STARTING JUNE 1 Valérie Roberts hosts this documentary series that gives the inside scoop on the Instagram phenomenon. Through interviews with seven influencers, she seeks to explain the dark side of the ultra-popular social media platform. In these frank conversations, they reveal the unspoken truths, the highs and lows, and the hard work hidden behind Instagram accounts and images, where getting more likes is all that matters. To learn more about the web series’ subjects and guests: Noovo is an essential multi-platform brand for accessing entertainment and information content. The Noovo Moi site is the latest addition to the brand’s ecosystem that includes the Noovo channel, the Noovo.ca website, the Noovo app and, starting in the fall of 2021, an entire website dedicated to Noovo Info.