Bell Media Sales Organizational Structure Announced

Luc Sabbatini, President, Bell Media Sales, today announced the new organizational structure of Bell Media’s multi-platform sales force.

“Today we bring together our sales teams, combining our strengths and unparalleled knowledge of the Canadian media market,” said Sabbatini. “Today we come as one team dedicated to our clients’ success and results. This will be achieved in large part by uncovering the right opportunities to leverage our unique collection of brands and products. Our primary goal is to deliver the best client experience in the industry.”

New Organizational Structure

Sabbatini confirmed Perry MacDonald as Vice-President, Conventional Sales, where he will continue to be responsible for the national conventional sales teams in Montréal, Toronto, and Vancouver, as well as the Toronto Local Sales team.

Additionally, Sabbatini announced the appointment of Lesley Conway as Senior Vice-President, Bell Media Sales, English Canada. The former Astral exec will be responsible for all aspects of sales in English Canada. Her direct reports are:

• Darryl Coburn, Vice-President, Specialty TV Sales and Brand Partnerships
  Coburn will oversee the sales strategy for all of Bell Media’s English non-sports specialty channels, in addition to Bell Media Brand Partnerships.
• Dean Rutherford, Vice-President and General Manager, Bell Media Radio Sales
  The former Astral executive is responsible for national sales, overseeing Bell Media Radio Sales offices in five major markets. Rutherford’s team also acts as a representation firm for independent, non-owned radio stations, and is responsible for radio Brand Partnerships.
• Jordana Fatsis, Vice-President, Out-of-Home Sales
  Fatsis oversees all Astral OOH sales in Toronto and Vancouver, including the Retail, National, and Vancouver sales teams, as well as the street furniture portfolio.
• Nancy McConnell, Vice-President, Digital Sales
  Leading all of Bell Media’s English Canada digital sales and national operations teams, McConnell is responsible for the complete Bell Media Digital portfolio, including web, mobile, and app properties.
• Debbie Drutz, Vice-President, Bell Media Mix
  Drutz leads multi-platform sales with custom creative integrations and client solutions.
• John Voiles, Vice-President, Sales, Western Canada
  Voiles oversees the entire sales operation in Vancouver (Specialty, Radio, OOH, Digital, Mix).

Conway will also work very closely with Joe Carter, Senior Vice-President, TSN Sales.

Sabbatini also confirmed a Senior Vice-President, Bell Media Sales, Québec would be appointed in the near future, responsible for all aspects of sales in Québec. Reporting to this leader in Montréal are:

• Peter Germain, Vice-President, Specialty TV Sales
  Germain oversees the sales strategy for all of Bell Media’s French non-sports specialty channels across Canada, in addition to English specialty channels out of Montréal.
• France Godard, Vice-President, Radio Sales
  Godard is responsible for national radio sales in Montréal, as well as Media Creativity for Bell Media’s Québec radio properties.
• André Allard, Vice-President, Out-of-Home Sales
  Allard oversees all Astral OOH sales in Montréal, including the Retail and National sales teams and the digital and transportation portfolio.
• Guillaume Bédard, Senior Director, Digital Sales
  Bédard is responsible for digital sales out of Montréal for all Bell Media digital properties.
• Michelle LaBarre, Vice-President, Bell Media Mix
  LaBarre will continue to lead multi-platform sales with custom creative integrations and solutions.

The new Québec SVP will work closely with Patrick Jutras, Vice-President, Sales and Marketing, RDS.

Sabbatini confirmed a new focus on sales marketing for the new multi-platform sales unit. Leading this initiative are:

• Nathalie Cook, Vice-President, Marketing and Innovation, English Canada
• Nathalie Doré, Vice-President, Marketing and Innovation, Québec
  
  

Cook and Doré will lead a brand strategy for Bell Media Sales utilizing tools such as relationship marketing, social media, branding initiatives, and business-to-business opportunities to connect directly with clients on a regular basis.

About Bell Media

With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 34 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; four pay TV services, including The Movie Network and Super Écran; and is managing shareholder of premium pay-per-view service Viewers Choice Canada. Bell Media is also Canada’s largest radio broadcaster, with 107 licensed radio stations in 55 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada’s most dynamic and innovative out-of-home advertising companies. Bell Media also operates more than 200 websites, delivers TV Everywhere with its innovative GO video streaming services, including TMN GO and Bravo GO, and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

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For more information, please contact:

Matthew Garrow, Bell Media, 416.384.5258 or matthew.garrow@bellmedia.ca