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Bell Media Solidifies Position as Canada’s Home of the CFL with Extensive Long-Term Broadcast and Streaming Rights Extension

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Bell Media
– Bell Media remains the exclusive home of Canada’s largest annual single-day sporting event, the Grey Cup, available to viewers how and where they want across TSN, RDS, CTV, and Crave –
– TSN cements its role as the leader of CFL coverage in Canada, delivering marquee CFL action including Thursday and Friday Night Football, signature games throughout the CFL regular season, and the majority of the playoff matchups –
– RDS continues as the French-language broadcast and streaming partner of the CFL, with all Montreal Alouettes games, 25 regular season games, and every moment of the playoffs –

TORONTO (May 28, 2026) – Reaffirming a partnership that has defined Canadian sports broadcasting since 1986, the Canadian Football League (CFL) and Bell Media announced today a new, landmark rights agreement that solidifies Bell Media as the home of Canadian football across leading properties TSN, RDS, CTV, and Crave. Bell Media and the CFL extend a longstanding strategic collaboration through the new six-year agreement, with TSN delivering English-language broadcasts as the majority partner, and RDS continuing as the French-language broadcast and streaming partner of the CFL. The multi-year agreement secures an elite lineup of 60 games for TSN, featuring three weekly regular-season matchups, including the key Thursday and Friday Night Football windows, that are staples for Canadian fans. The excitement extends into the postseason, with TSN broadcasting the majority of playoff clashes with six of the eight games. As part of the new agreement, Bell Media remains the exclusive home of the Grey Cup, Canada’s largest annual single-day sporting event, and the Grey Cup Halftime Show, the country’s largest annual televised concert. The championship will reach audiences across the full spectrum of Bell Media platforms, including TSN, RDS, CTV, and the leading Canadian-owned streaming service, Crave. Allowing Canadians to enjoy the CFL where and how they want, Bell Media continues to evolve and elevate its broadcast and production around the league to engage with fans across the country. “This is an exciting moment for the CFL, and this agreement reinforces Bell Media’s position as the league’s majority broadcast and streaming partner, ensuring fans across Canada have unmatched access to the game on TSN, RDS, CTV, and Crave,” said Shawn Redmond, Vice President, Bell Media Sports. “By combining expanded rights with the full reach of Bell Media, we’re bringing the CFL closer to fans than ever before – serving our viewers and subscribers with more access, more choice and more ways to connect with the game across every platform, while continuing our proud legacy as the home of the Grey Cup. Building on more than 40 years of partnership, we’re carrying that momentum forward by creating new ways for fans to experience the CFL in an evolving media landscape.” “This is a transformative agreement for the future of the CFL in Canada. Our league would not be where it is today without our long history of partnership and support with Bell Media. With their unrivaled scale and reach, we have delivered the game to fans from across Canada, igniting a burning passion for Canadian football. We look forward to building upon these foundations to reach new heights together,” said CFL Commissioner Stewart Johnston. The new multi-year agreement begins with the 2027 CFL season, which shifts to a Victoria Day Weekend kickoff and includes a revamped post-season featuring four additional playoff games. CFL fans across the country can continue to turn to the CFL on TSN and RDS for extensive coverage of the league. Guiding the coverage is an industry-leading roster of reporters, analysts, and insiders, with exclusive content available across all TSN and RDS platforms – from podcasts and social media to the flagship sports news shows SPORTSCENTRE, LE 5 À 7, and SPORTS 30 – TSN and RDS remain Canada’s undisputed destinations for the CFL.

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About Bell Media

Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes leading Canadian-owned streamer, Crave; Canada’s most-watched television network, CTV; a powerful suite of specialty channels; the most-trusted news brands, CTV News and Noovo Info; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading audio app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. Bell Media is majority owner of global content distributor, Sphere Abacus, and is partner in Sphere Media, Blink49 Studios, Montréal’s Grande Studios, and Dome Productions, one of North America’s leading production facilities providers.

Bell Media delivers end-to-end advertising through the Bell Marketing Platform, powered by Bell First Party Data, helping brands plan smarter, activate seamlessly, and measure campaigns to drive real business outcomes at scale. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 1Learn more at BellMedia.ca.

Based on total revenue and total combined customer connections.

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