December 17 – 23: Crave Weekly Streaming Overview
Bell Media Takes Home 15 2020 Promax Awards
– TSN and TSN Brand Partnerships take home five awards, with Crave capturing four –
TORONTO (December 17, 2020) – Bell Media was once again the leading Canadian media company at the Promax Awards, the world’s premier celebration of innovation and creativity in entertainment marketing and design. In total, 15 Bell Media campaigns took home awards at the North America and Global Excellence competitions, held virtually on December 9 and 15 respectively.
Discovery’s brand-defining campaign for Shark Week was awarded gold for its Program Promotion Radio Promo at the North America and Global Excellence competitions. In total, Bell Media took home nine Global Excellence awards (one gold, three silver, and four bronze) and six North America awards (one gold, four silver, and one bronze), twice as many awards won by any other Canadian media company in this category.
“During this unprecedented year, our in-house teams continued to build brands and campaigns that engage audiences, and it is an honour to have those achievements once again be recognized internationally by the Promax Awards,” said Jon Arklay, Senior Vice-President, Bell Media Agency: Brand, Creative, and Marketing. “This recognition demonstrates the sheer excellence of our teams, who continued to hit it out of the park year after year.”
Below is the complete list of the 2020 Promax Awards won by Bell Media.
PROMAX NORTH AMERICAN WINNERS (6)
Discovery (1)
Shark Week
Gold – Program Promotion Radio Promo
TSN (2)
Raptors Season Launch
Silver – Sports Editing
Bronze – Sports Use of Music
CTV (1)
CTV Comedy Channel: THE BIG BANG THEORY Holiday Marathon
Silver – Something for Nothing
Crave (2)
THE WATCHMEN IMDB Takeover
Silver – Online Takeover or Roadblock Promotion
Crave: Spoiler Free
Silver – Brand Promo: Holiday or Special Event Spot
GLOBAL PROMAX WINS (9)
TSN (3)
Raptors on TSN Open
Bronze – Typography
CFL on TSN Open
Bronze – Sports Program Front Ends/Open/Titles
Raptors Season Launch
Bronze – Sports Directing
Discovery (2)
Discovery: Shark Week
Gold – Program Promotion Radio Promo
Discovery: Shark Week
Silver – Copywriting for a Radio Promo
Crave (2)
THE WATCHMEN IMDB Takeover
Bronze – Online Takeover or Roadblock Promotion
Crave: Spoiler Free
Silver – Brand Promo: Website or App Promotion
News (1)
CP24 Breakfast: “The New Toronto Tradition”
Bronze – News Program or Special Report Promo Campaign
CTV (1)
STUMPTOWN IMDB Takeover
Silver – Online Takeover or Roadblock Promotion
About Bell Media
Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, digital media, and more. Bell Media owns 35 local television stations led by CTV, Canada’s highest-rated television network, and the French-language Noovo network in Québec; 29 specialty channels, including leading specialty services TSN and RDS. Bell Media is Canada’s largest radio broadcaster, with 215 music channels including 109 licensed radio stations in 58 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral, an out-of-home advertising network of 50,000 faces in five provinces. The country’s digital media leader, Bell Media develops and operates websites, apps, and online platforms for its news and entertainment brands; video streaming services Crave, TSN Direct, and RDS Direct; and multi-channel network Much Studios. The company owns a majority stake in Pinewood Toronto Studios and a minority interest in Montréal’s Grande Studios; is a partner in Just for Laughs, the live comedy event and TV producer; and jointly owns Dome Productions Partnership., one of North America’s leading production facilities providers. Bell Media is proud of its role in fostering diversity and inclusion with equity-seeking groups within the company and across Canada’s media industry. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at www.BellMedia.ca.
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