Bell Media Takes Home 18 Promax Awards

— June 11, 2019

– Crave’s brand-defining campaign and logo redesign wins four awards including two gold awards in the North America competition –

TORONTO (June 11, 2019) – Bell Media was once again the leading Canadian media company at the 2019 Promax Awards, held June 6 in Los Angeles. Celebrated as a part of the 2019 Promax Conference, the Promax Awards are the world’s premier celebration of innovation and creativity in entertainment marketing and design.

Among the gold winners were brand-defining campaigns for Crave, which won four awards overall, and CTV/TSN’s FIFA World Cup, which won six awards overall. In total, Bell Media took home 10 Global Excellence Awards (three gold, three silver, and four bronze) and eight North American awards (two gold, five silver, and one bronze), more than double the number of awards won by any other Canadian media company. Bell Media was also nominated for the Global Marketing Company of the Year, making 2019 the seventh consecutive nomination for the award.

“Our in-house teams work very hard to build brands and audiences, create fans, and drive results, and to have that effort recognized by the Promax Awards is an honour,” said Jon Arklay, Senior Vice-President, Bell Media Agency: Brand, Creative, and Marketing. “This year the categories were very competitive and I’m proud of our team for its ability to consistently compete at this level.”

Below is the complete list of the 2018 Promax Awards won by Bell Media.

PROMAX NORTH AMERICA WINNERS (8)

CABLE/ONLINE PLATFORMS/SATELLITE: BRAND IMAGE PROMO OR CAMPAIGN
GOLD WINNER
CRAVE RELAUNCH
Bell Media

LOGO DESIGN
GOLD WINNER
CRAVE - LOGO REDESIGN
Bell Media

LIVE EVENT PROMO
SILVER WINNER
TSN NCAA MARCH MADNESS
Bell Media

SPORTS PROGRAM PROMO OR CAMPAIGN
SILVER WINNER
TSN 2018 FIFA WORLD CUP RUSSIA IMAGE
Bell Media

COPYWRITING FOR A RADIO PROMO
SILVER WINNER
BRAVO CANADA’S THE HANDMAID’S TALE SEASON 2 RADIO ‘CAN YOU HEAR US?’
Bell Media

SPORTS PROGRAM FRONT ENDS/OPEN/TITLES
SILVER WINNER
CTV/TSN - 2018 FIFA WORLD CUP RUSSIA
Bell Media

MULTIMEDIA CHANNEL IMAGE
SILVER WINNER
CRAVE - THE ALL-NEW CRAVE
Bell Media

PROGRAM PROMOTION RADIO PROMO
BRONZE WINNER
BRAVO CANADA’S THE HANDMAID’S TALE SEASON 2 RADIO ‘CAN YOU HEAR US?’
Bell Media

PROMAX GLOBAL WINNERS (10)

PROGRAM PROMOTION RADIO PROMO
GOLD WINNER
BRAVO CANADA'S THE HANDMAID'S TALE SEASON 2 RADIO "CAN YOU HEAR US?"
Bell Media

SPORTS BRAND IMAGE CAMPAIGN
GOLD WINNER
CTV/TSN - 2018 FIFA WORLD CUP RUSSIA
Bell Media

SPORTS PROGRAM FRONT ENDS/OPEN/TITLES
GOLD WINNER
CTV/TSN - 2018 FIFA WORLD CUP RUSSIA
Bell Media

SPORTS EDITING
SILVER WINNER
TSN 2018 FIFA WORLD CUP RUSSIA IMAGE
Bell Media

INTERNAL MARKETING PRESENTATION
SILVER WINNER
CTV/TSN - 2018 FIFA WORLD CUP RUSSIA
Bell Media

LOGO DESIGN
SILVER WINNER
CRAVE - LOGO REDESIGN
Bell Media

COPYWRITING FOR A RADIO PROMO
BRONZE WINNER
BNN BLOOMBERG LAUNCH "COINS"
Bell Media

CLIP-BASED SPORTS PROGRAM PROMO
BRONZE WINNER
TSN NCAA MARCH MADNESS
Bell Media

OUTDOOR STATIC AD CAMPAIGN
BRONZE WINNER
CHUM 104.5 - MAKE TORONTO POP
Bell Media

OUTDOOR STATIC AD
BRONZE WINNER
BRAVO - THE HANDMAIDS TALE MURAL
Bell Media

About Bell Media

Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, digital media, and more. Bell Media owns 30 local television stations led by CTV, Canada’s highest-rated television network; 30 specialty channels, including leading specialty services TSN and RDS. Bell Media is Canada’s largest radio broadcaster, with 215 music channels including 109 licensed radio stations in 58 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral, an out-of-home advertising network of 50,000 faces in five provinces. Bell Media also operates more than 200 websites; video streaming services including Crave, TSN Direct, and RDS Direct; and multi-channel network Much Studios. The company owns a majority stake in Pinewood Toronto Studios; is a partner in Just for Laughs, the live comedy event and TV producer; and jointly owns Dome Productions Partnership., one of North America’s leading production facilities providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at www.BellMedia.ca.

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