BIXI Renews Agreement with Astral Out of Home for Advertising Faces Management in Montréal

MONTRÉAL (April 21, 2015) — Astral Out of Home, a division of Bell Media, is proud to have been selected by BIXI to manage the advertising faces on its bike-sharing system’s stations for the next five years. A partner of BIXI since its launch, Astral Out of Home will now manage a greater number of advertising faces across the network, which has increased from 240 to 420. “Astral Out of Home is thrilled to pursue its business partnership with BIXI and contribute to the sustainability of this important service for Montrealers,” said Luc Beaulieu, Vice-President, Real Estate Québec and Street Furniture, Astral Out of Home. “By doubling BIXI’s advertising faces, on top of approximately 710 column faces, 40 digital column faces, and 72 MegaColumn faces, we are proud to provide advertisers with an unparalleled out-of-home advertising offering in several Montréal boroughs.” “BIXI-Montréal is happy to entrust the management of its advertising faces to Astral Out of Home, a partner that plays a key role in our service’s success,” said Marie Élaine Farley, Chairman of the Board, BIXI-Montréal. “We are very pleased to maintain this partnership, in order to consistently meet the various needs, habits, and lifestyles of our clientele, who each year choose an active mode of transportation accessible to everyone.” BIXI’s advertising units, 75% or which are located downtown and across the city’s key boroughs, connect with a clientele partly comprised of Millennials, a highly sought-after demographic among advertisers. Thanks to their street-level location and harmonious integration within the city’s landscape, BIXI’s advertising units enable a connection not only with the service’s users, but also pedestrians and drivers. This ensures advertisers benefit from having a significant presence in high-traffic areas, as well as invaluable exposure to consumers. As an eco-friendly transportation option that blends well with Montréal’s dynamic and lively character, BIXI posts an average of 500,000 trips per month, with a presence in 11 of the city’s boroughs.