BNN Audience Swells to 23-Month High and BNN.ca Attracts Record Audience in January
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– BNN business day audience up 24%; digital platforms crush previous records for site visits and video views ¬
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TORONTO (February XX, 2015) – Canada’s only 24-hour business and financial news channel posted a record month online and, according to final data from Numeris (BBM Canada), its best television audiences in nearly two years. Business News Network (BNN) saw a 24% increase in adult viewers (18+) during the business day and a 16% bump overall in January compared to the same month in the previous year. BNN’s digital platforms led by BNN.ca grew exponentially, powered in part by the spectacular mobile growth of BNN GO.
“BNN continues to reach 1 million of the most engaged, powerful, and affluent viewers in Canada every week, while speaking to personal investors with features like February’s YOUR MONEY MONTH,” said Grant Ellis, General Manager, BNN. “After 15 years on the air, BNN is stronger than ever and reaching more and more Canadians through TV, radio, and multiple popular digital platforms.” More highlights of BNN’s January audience metrics include:
- BNN’s overall full-day average A18+ audience was up 16% year-over-year to its highest level in 23 months.
- While the North American markets were open (9:30 a.m. – 4 p.m. ET), BNN averaged more than 25,000 adult viewers (18+) per minute – a 24% increase over the previous January.
- BNN’s online video views were up 70% versus the 2014 monthly average and visits were up 79% against last year.
About BNN BNN – Business News Network is Canada’s only English-language television and digital service devoted to helping Canadians invest, build their businesses, and protect their families’ financial well-being. Along with 12 hours of market coverage, regular news updates, and direct access to the country’s top financial minds, the network features the only televised stock ticker with real-time data from the TSX, NYSE, and NASDAQ. Celebrating its milestone 15th year, BNN delivers real-time content across market-leading digital platforms including up-to-the-minute business news, newsmaker interviews, and stock market analyses online at BNN.ca. Listen to BNN live every weekday on SiriusXM entertainment channel Canada Talks (167) at 9 a.m. ET, 12 Noon ET, and 6 p.m. ET, and catch BNN business news reports in syndication on Bell Media Radio and other participating radio stations. BNN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
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