TORONTO (August 11, 2021) – Crave and Shopify Studios are delivering to Canadian viewers,
BORN FOR BUSINESS, a captivating docuseries chronicling the lives of four entrepreneurs with disabilities. Premiering
August 23, the 10-part series, available in both English and French, follows these entrepreneurs as they tackle the complexities of being their own boss, and what it takes to run a thriving, small business, with grace, courage, and humour.
BORN FOR BUSINESS is the latest series to further Shopify’s goal to highlight and celebrate underrepresented entrepreneurs, and create a broader and more inclusive definition of entrepreneur, by showcasing more stories and more triumphs – including the stories and triumphs of those with disabilities.
BORN FOR BUSINESS highlights the ups and downs of running a business, following the stories of:
- Qiana Allen of Culture’s Closet; a fashionista with lupus who opened a plus-sized boutique, which quickly became one of America’s top plus-size clothing stores.
- Collette Divitto of Collettey’s Cookies; a baker with Down syndrome who owns a successful cookie brand that employs people with disabilities.
- Chris Triebes of The Congregation Presents; a single father with spinal muscular atrophy (type III), who is making waves in the music industry with his concert production company, two venues, and music festival ticket service.
- Lexi Zanghi of Always Reason; a millennial entrepreneur with anxiety who runs a three-year-old fashion brand that will soon expand to its first physical location.
BORN FOR BUSINESS is produced by Shopify Studios and Bunim/Murray Productions, the EMMY Award-winning creators of BORN THIS WAY. Tobi Lütke, Pam Silverstein, Gil Goldschein, Jonathan Murray, Julie Pizzi, Erica Ross, Jonathan Stern, and Laura Korkoian serve as executive producers and Jacob Lane and Millee Taggart-Ratcliffe serve as co-executive producers.
SOCIAL MEDIA LINKS:
@CraveCanada
@CraveCanadaPR
#bornforbusiness
About Crave
Delivering more Oscar
®-nominated and Emmy
® Award-winning programming than any other service, Crave is Canada’s prestige entertainment offering, with HBO, HBO Max Originals, SHOWTIME
®, STARZ, Hollywood-hit movies, and more. Crave is the exclusive Canadian streaming home of FRIENDS, and also boasts a robust slate of original programs including CANADA’S DRAG RACE, LETTERKENNY, POUR TOUJOURS, PLUS UN JOUR, WAY OVER ME (SORTEZ-MOI DE MOI), and NEW EDEN, docuseries DARK SIDE OF THE RING, the upcoming WE’RE ALL GONNA DIE, and original documentaries ONCE WERE BROTHERS: ROBBIE ROBERTSON AND THE BAND and THE NEW CORPORATION: THE UNFORTUNATELY NECESSARY SEQUEL. Crave is also a major supporter of Canada’s production industry, helping to fund numerous film projects including THE SONG OF NAMES, WHITE LIE, and MONKEY BEACH. Crave also includes acclaimed selections from some of Canada’s prestigious film festivals including Toronto International Film Festival, Toronto Reel Asian International Film Festival, HOT DOCS, ImagineNATIVE, and Inside Out LGBT Film Festival.
Crave is a bilingual TV and streaming service with thousands of hours of exclusive French-language content included with the SUPER ÉCRAN add-on. Crave is available directly to all Canadians with access to the Internet at Crave.ca, via iOS and Android, and other platforms such as Amazon Fire TV, Android TV, Apple TV, Chromecast, PlayStation, Roku, select Samsung Smart TVs, and Xbox One. It’s also available in English through participating television providers across six 24-hour High Definition linear and on demand channels. Crave is from Bell Media, Canada’s leading content company, providing Canada’s most-watched and most-acclaimed television programming on network, specialty, pay and digital platforms. Visit our website at
Crave.ca.
About Shopify Studios
Launched in 2019, Shopify Studios is a full-service film and TV production company with a mission to inspire and redefine entrepreneurship via original, entertaining and thought-provoking storytelling. Working in partnership with internationally known creators and talent, Shopify Studios develops, produces and finances an array of content – across a variety of mediums, genres and formats – including long-form series for streaming platforms and linear networks, as well as feature documentaries, all spotlighting facets of the entrepreneurial journey. Visit shopify.com/studios to learn more.
About Bunim/Murray Productions
Bunim/Murray Productions (BMP) is the leading producer of innovative entertainment content. The Emmy Award-winning company is widely credited with creating the reality television genre with its hit series The Real World, which moved to Facebook after 32 seasons on MTV. BMP continued to innovate with the first reality game show, Road Rules (MTV), in 1995; the first reality sitcom, The Simple Life (E!), in 2003; and the first reality soap opera, Starting Over, in 2003. BMP’s current programming includes Keeping up with the Kardashians, Total Bellas (E!), The Challenge (MTV), Born This Way (A&E), Kim Kardashian West: The Justice Project (Oxygen), Ball in the Family (Facebook Watch), Endless (Snapchat), Miz and Mrs. (USA Network), Family or Fiance, Iyanla Fix My Life (OWN), Crystal Maze (Nickelodeon) and Emily’s Wonder Lab (Netflix). BMP, through BMP Films, has also produced Transhood (HBO) They Call Us Monsters (PBS), Valentine Road(HBO), Pedro (MTV), and the Emmy Award-winning Autism: The Musical, and Autism: The Sequel (HBO). Based in Glendale, CA, the company was founded in 1987 by Jonathan Murray and the late Mary-Ellis Bunim, who were inducted into the Television Academy’s Hall of Fame in 2012. The company joined Banijay Group in 2010.
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For more information, please contact:
Madison McCloskey, 416.384.2186,
madison.mccloskey@bellmedia.ca 
