Broadcasting from an At-Home Studio, VIRGIN MORNINGS Brings the “Social” to Social Distancing with New Interactive Livestream

Being away from people does not have to mean being alone. Now broadcasting from an at-home studio, Toronto’s VIRGIN MORNINGS WITH ADAM WYLDE, TJ & JAX boost their interaction with listeners with a new livestream of their radio broadcast on social media. Engaging with viewers while playing the biggest hits, the livestream airs weekdays from 6:30-7 a.m. and 8:30-9 a.m. ET on 99.9 Virgin Radio’s Instagram. Since March 18, VIRGIN MORNINGS WITH ADAM WYLDE, TJ & JAX has broadcast live from Adam Wylde’s home in Toronto. Now, the trio bring the laughter, fun, and irreverent discussions from their on-air broadcast to Instagram Live in an innovative new way to connect with listeners. Responding to questions and participating in upbeat and engaging discussions with viewers while off-air, the livestream adds an interactive element to the popular radio show. “We have always seen our show as something that goes beyond radio,” said Adam Wylde. “We want to be where our audience is, and we now have a show that connects visually even when the songs are playing.” “The idea to stream the show on social comes from our producer, Jesse Blake,” Wylde continues. “He’s one of the most forward-thinking people in our industry and a true leader in this new era of radio that goes beyond radio.” VIRGIN MORNING WITH ADAM WYLDE, TJ, & JAX broadcasts live weekdays from 5:30-9 a.m. ET on 99.9 Virgin Radio, iHeartRadio.ca, and the iHeartRadio app.