Rachael Neumann
CTV – CTV2 – CTV Life Channel – CTV Comedy Channel – CTV Drama Channel – CTV Sci-Fi Channel
C100 and 101.3 Virgin Radio Rebrand Annual Radiothon as 100 Hours for the Kids at the IWK, Beginning March 24
– The highly successful radiothon shares inspiring stories from Halifax’s IWK Health Centre during a special broadcast event now spanning 100 hours over four days –
Tags: @C100FM, @VirginRadioHali, @iHeartRadioCA, @iHeartRadioCAPR
HALIFAX (February 24, 2020) – iHeartRadio Canada’s C100 and 101.3 Virgin Radio announced today its evolving partnership with the IWK Foundation, rebranding its annual radiothon as 100 Hours for the Kids at the IWK in support of specialized health care for children in the Maritimes. Now in its 19th year, the new format transitions from a one-day broadcast to a four-day event that spans 100 hours from Bell Media Radio stations across Nova Scotia and New Brunswick. Starting Tuesday, March 24 at 9 a.m. AT, C100, 101.3 Virgin Radio, and partnering Bell Media radio stations begin sharing stories of children at the IWK and encouraging listeners to support the urgent care needs of the hospital by calling 1.800.595.2266 to make a donation. The event concludes with a grand finale live broadcast on Saturday, March 28 from 10 a.m. – 3 p.m. AT at Mic Mac Mall to thank participants and listeners for their support. “We are thrilled to partner again with the IWK for what is now the 100 Hours for the Kids at the IWK,” said Brad Muir, Director of Programming, C100 and Virgin Radio. “It’s truly an honour to be part of an initiative that continues to help so many kids in our community and surrounding areas.” C100 and 101.3 Virgin Radio’s fundraising efforts have generated more than $6 million to date in support Atlantic Canada’s Children’s Hospital, and continue to build on this initiative in partnership with local markets and listeners. Local stations participating in 100 Hours for the Kids at the IWK are as follows:- C100 FM
- 101.3 Virgin Radio
- Truro: Big Dog 100.9
- Truro’s Pure Country 99.5
- Fredericton: 106.9 Capital FM
- Fredericton’s Pure Country 103.5
- Grand Falls: K93
- Fredericton: 103.5 The FOX
- Bathurst: Max 104.9
- Woodstock: CJ104
About iHeartRadio Canada
iHeartRadio, a best-in-class customizable digital listening experience and live events brand, is now in Canada through a partnership between Bell Media and iHeartMedia. A leader in innovative radio programming throughout Canada, Bell Media features the country’s most dynamic, popular, and respected radio brands, including Toronto’s CHUM 104.5 and the ÉNERGIE group in Québec, as well as international brands like Virgin Radio. In the U.S., iHeartRadio has surpassed 100 million registered users, reaching milestones at a rate faster than Facebook or any other streaming music service. In addition, iHeartRadio’s registered user milestone does not account for the millions of listeners who tune into iHeartRadio’s live radio streams without registering. iHeartRadio is now the #1 podcaster in the world, with more than 250,000 podcasts.
– iHeartRadio–
Contact
Get the latest announcements from Bell Media
Subscribe to our media lists to receive official press releases and alerts from Bell Media PR.