Rob Duffy
TSN – TSN – CTV News – CTV News Channel – CP24 – BNN Bloomberg – iHeartRadio
Canada’s Opener vs. Belgium Breaks Record for Most-Watched FIFA WORLD CUP™ Group Stage Match, Attracting 3.7 Million Viewers on TSN, CTV, and RDS
– Canada/Belgium match is the second-most-watched sports broadcast of the year, behind only SUPER BOWL LVI –
– Canada’s return to the FIFA World Cup™ is the most-streamed broadcast on record for TSN –
– 34% of Canadians have tuned in to some part of FIFA WORLD CUP QATAR 2022™ –
– Canada returns to the pitch Sunday, Nov. 27 against Croatia, with pre-game coverage beginning at 7:45 a.m. ET on TSN and CTV, and 10 a.m. ET on RDS, as well as the networks’ respective websites and apps –
– Canada’s return to the FIFA World Cup™ is the most-streamed broadcast on record for TSN –
– 34% of Canadians have tuned in to some part of FIFA WORLD CUP QATAR 2022™ –
– Canada returns to the pitch Sunday, Nov. 27 against Croatia, with pre-game coverage beginning at 7:45 a.m. ET on TSN and CTV, and 10 a.m. ET on RDS, as well as the networks’ respective websites and apps –
TORONTO (November 24, 2022) – Canada’s opening match at the FIFA WORLD CUP QATAR 2022™ is an instant record-breaker, attracting an average audience of 3.7 million viewers on TSN, CTV, and RDS, becoming the most-watched FIFA WORLD CUP™ Group Stage match on record, according to preliminary overnight data from Numeris.
Canada’s FIFA World Cup™ opener also becomes the second-most-watched sports broadcast of the year behind SUPER BOWL LVI, with the match attracting the most live streaming viewers of any broadcast on record for TSN.
Overall, the match reached 8.9 million unique Canadian viewers, with nearly one-in-four Canadians tuning in to watch some or all of the live broadcast on Wednesday afternoon. Audiences peaked at 4.9 million viewers at 3:50 p.m. ET as Canada and Belgium played a tense affair that ended in a 1-0 victory for Belgium, the #2 team on the FIFA men’s world ranking.
Canada’s opening match also led to TSN and CTV ranking as the first and second-most-watched networks of the day on Wednesday, respectively.
Viewers across Canada are connecting with the networks’ complete coverage of the FIFA WORLD CUP QATAR 2022™, as through the first four days of the tournament a total of 13.1 million unique Canadian viewers have tuned in for live game coverage on TSN, CTV, and RDS, accounting for 34% of the Canadian population.
On social media, TSN’s official accounts have attracted significant engagement around the FIFA WORLD CUP QATAR 2022™, with more than 31 million views and nearly 63 million impressions across platforms.
Canada returns to the pitch on Sunday, Nov. 27 against Croatia, with pre-game coverage beginning at 7:45 a.m. ET on TSN and CTV, and 10 a.m. ET on RDS, as well as the networks’ respective websites and apps.
About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN Radio stations, and the TSN app, featuring 5G capabilities. With a broad portfolio of multimedia sports assets, TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, UEFA EURO, MLB, Golf’s Majors, Grand Slam Tennis, NASCAR, F1, UFC, and NCAA March Madness. TSN comes from Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. More information about TSN is available at TSN.ca.
About CTV
CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital channels CTV Throwback and CTV Movies, streaming on demand from CTV.ca and the CTV app. CTV has been Canada’s most-watched television network for the past 21 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV’s parent company is Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.
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