Madison Keegan
Bell Media – Astral
Canada’s Yanique Brandford to be Honoured with Hero Award on GLOBAL CITIZEN PRIZE, Airing Saturday Dec. 19 on CTV
– Hosted by John Legend, the 60-minute special features exclusive performances by Alessia Cara, Carrie Underwood, Common, Gwen Stefani, John Legend, Jojo, and Tori Kelly –
– Bell Media is Canadian partner in the worldwide broadcast –
– Bell Media is Canadian partner in the worldwide broadcast –
Tags: @CTV_PR, @TheLede_CA, @CTV
TORONTO (December 8, 2020) – International advocacy organization Global Citizen announced today that Ryerson University student Yanique Brandford is the winner of the Global Citizen Prize: Canada Hero Award. Branford is founder of Help A Girl Out, a Toronto-based nonprofit that seeks to bring about equal and dignified periods to females, free of shame, and stigma. CTV’s YOUR MORNING’s Anne-Marie Mediwake introduces Brandford during the second annual GLOBAL CITIZEN PRIZE broadcast, hosted by John Legend, airing Saturday, Dec. 19, 2020, at 8 p.m. ET exclusively on CTV. In a year marked by division and crisis, GLOBAL CITIZEN PRIZE recognizes the resilience and unity that exemplifies what it means to be a Global Citizen. The televised special honours those making extraordinary efforts to lift up the world’s most vulnerable and make the world a better place, and who inspire others to stand up and take action. The broadcast features star-studded musical performances and collaborations, notable presenters, and unforgettable tributes to change makers making a global impact. “My struggle with period poverty is not unique, and it’s not an issue that affects the poor,” said Brandford. “It’s an injustice that affects women in general, and it will only be overcome when we start speaking the unfiltered truth. Periods are clean, natural, essential, and here to stay, so let’s bring about equal access so that we can get on with our day.” Having struggled with period poverty growing up in the Caribbean, and even now as a low-income student in Toronto, she uses her experiences as a driving force behind her passion to eliminate the need for girls to use undignified means during their menstrual cycle. She is a physicist, artist, entrepreneur, and a tutor to the teenagers at her church. The Global Citizen Country Hero Award celebrates individuals around the world who have shown exceptional commitment to achieving the Global Goals and championing the most vulnerable. The award will be presented in Canada, the United Kingdom, Germany, Nigeria, South Africa, Australia, and Mexico. The winners receive a prize of $10,000 to help support their projects to advance progress toward the Global Goals. GLOBAL CITIZEN PRIZE features performances by Alessia Cara, Carrie Underwood, Common, Gwen Stefani, John Legend, JoJo, and Tori Kelly along with appearances by John Oliver, Nick Jonas, Nikolaj Coster-Waldau, and Priyanka Chopra Jonas. Global Citizen also launched the #My2020Hero social media campaign, inviting everyone to honor the people in their lives who have done something special during this difficult year to support them, their community, or the world, and focus on gratitude and hope. Following its airing on CTV, GLOBAL CITIZEN PRIZE will be available on CTV.ca, the CTV app, and also on Crave beginning Sunday, Dec. 20.About Global Citizen:
Global Citizen is the world’s largest movement of action takers and impact makers dedicated to ending extreme poverty by 2030. With over 10 million monthly advocates, our voices have the power to drive lasting change around sustainability, equality, and humanity. We post, tweet, message, vote, sign, and call to inspire those who can make things happen to act— government leaders, businesses, philanthropists, artists, and citizens—together improving lives. By downloading our app, Global Citizens learn about the systemic causes of extreme poverty, take action on those issues, and earn rewards, which can be redeemed for tickets to concerts, events, and experiences all over the world. To date, the actions of our community, along with high-level advocacy efforts and work with partners, has resulted in commitments and policy announcements from leaders valued at over $48 billion, affecting the lives of more than 880 million people. For more information, visit www.GlobalCitizen.org.
About CTV
CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital channels CTV Throwback and CTV Movies, streaming on demand from CTV.ca and the CTV app. CTV has been Canada’s most-watched television network for the past 19 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV’s parent company is Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.
About Bell Media
Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, digital media, and more. Bell Media owns 35 local television stations led by CTV, Canada’s highest-rated television network, and the French-language Noovo network in Québec; 29 specialty channels, including leading specialty services TSN and RDS. Bell Media is Canada’s largest radio broadcaster, with 215 music channels including 109 licensed radio stations in 58 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral, an out-of-home advertising network of 50,000 faces in five provinces. The country’s digital media leader, Bell Media develops and operates websites, apps, and online platforms for its news and entertainment brands; video streaming services Crave, TSN Direct, RDS Direct and Noovo.ca; and multi-channel network Much Studios. The company owns a majority stake in Pinewood Toronto Studios; is a partner in Just for Laughs, the live comedy event and TV producer; and jointly owns Dome Productions Partnership., one of North America’s leading production facilities providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at www.BellMedia.ca.
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