Montréal, May 8, 2013 — Astral Out-of-Home, a leader in the Canadian out-of-home advertising industry and subsidiary of Astral Media Inc. (TSX: ACM.A ACM.B), is proud to unveil the finalists of the Carte Blanche for Creatives contest and invites you to check out the pieces on its website at carteblancheforcreatives.ca.
Since the contest launch in March, agency creatives had the opportunity to submit their pieces. During the first phase, the creative community voted for its favourite pieces on carteblancheforcreatives.ca, shortlisting the pieces from the three participating markets: Montréal, Toronto and Vancouver.
A jury composed of a representative from the creative team of each participating agency will choose the winning pieces during the second voting phase held from May 7 to 10.
The winners will be announced at events to be held in the three cities where the campaigns will be posted. In Montréal, the winning team will be unveiled on May 23 at the C2-MTL commerce and creativity conference; in Toronto, the announcement will be made at a cocktail reception on May 28 at the Art Gallery of Ontario; and Vancouver will see the winning piece revealed on June 4 at The Imperial.
The clients of the winning pieces will win an Astral Out-of-Home campaign, while copywriters and artistic directors will have the opportunity to attend the Cannes Lions International Festival of Creativity.
“Once again this year, we are thoroughly impressed by the exceptional quality of the pieces and the uniqueness of the various concepts submitted in each city”, said Nathalie Doré, Vice-President, Marketing and Media Creativity, Astral Out-of-Home. “The Carte Blanche for Creatives contest reveals the genuine talent of new and established creatives and agencies across Canada.”
To check out the pieces of the finalists, visit the contest website at carteblancheforcreatives.ca, as well as Facebook and Twitter.
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, and British Columbia. As a forward-looking company, Astral Out-of-Home has embarked on a series of green-and-clean initiatives to reduce its ecological footprint and actively participate in sustainable development.
Founded in 1961, Astral is one of Canada's largest media companies. It operates several media properties—pay and specialty television, radio, out-of-home advertising and digital media properties—among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers alike. To find out more about Astral, go to astral.com.
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Astral Media Inc.
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Vice-President, Marketing and Media Creativity