Celeb-Obsessed and Proud of It! E! Puts Pop Culture Fanatics to the Ultimate Test with New Original Canadian Series POP QUIZ, Pr

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TORONTO (October 24, 2013) – Knowing the Bennifers from the Brangelinas finally pays off with the series premiere of the new, original Canadian game show POP QUIZ, airing weeknights at 9 p.m. ET beginning Monday, Nov. 4 on E!. Hosted by ETALK correspondent and pop culture keener Devon Soltendieck, with the help of witty judge Emma Hunter (MATCH GAME), the 60-episode, 30-minute series is set to test the skills of self-professed pop-culture know-it-alls. POP QUIZ is arranged into five, lightning-fast rounds where contestants compete for the chance to win a $5,000 cash prize. 

**Media Note** Photography for POP QUIZ is available online at BellMediaPR.ca/E!

“The fast pace and addictive fun of POP QUIZ is a great addition to the E! lineup,” said Catherine MacLeod, Senior Vice-President, Specialty Channels, Bell Media. “The dynamic duo of Devon and Emma take trivia to an exciting new level that will surely entertain the most savvy pop-culture fans.”

POP QUIZ kicks off each episode with 10 pop-culture whizzes ready to battle it out for the top $5,000 prize.

Round 1 – Eliminations
The participants stand in a circle where a spinning camera in the center picks at random who will answer a question such as “name one of the Top 50 celebrities on Maxim’s 2012 ‘Hot 100’ list of the world’s most beautiful women.” At the end of the round, four players are eliminated.

Round 2 – Connections
The six remaining players are given a pop culture category and must respond with the most well-known connection for each. For example, players are given the clue, “Physique” and the name of a celebrity and must indicate which body part they’ve had insured. In this round, two players are eliminated.  

Round 3 – Definitions
The four remaining players have 25 seconds to answers five celeb-inspired definitions that all begin with the same letter. For example, with the letter “H” as a clue, contestants are asked to define the celeb that fits this bill: “Last name Klum, a former Victoria’s Secret Angel and ex-wife of singer, Seal.” Another two players are eliminated at the end of this round. 

Semi-Finals – Face-Off
The two remaining participants go head-to-head to prove their pop culture knowledge in a best two out of three trivia battle. 

Finals – Winner’s Circle
In this final round, the player is given 15 seconds to answer three questions. If all are answered correctly, the pop culture expert wins $5,000 cash and bragging rights!

POP QUIZ is co-produced by Pixcom Production and Incendo, in association with E! and Bell Media. Producers are Nicola Merola, Melanie Riendeau, and Cara Volchoff. Executive Producers are Jacquelin Bouchard, Sylvie Desrochers, Carole Dufour, Jean Bureau, and Ian Whitehead. Kara Haflidson is Production Executive for Bell Media. Corrie Coe is Senior Vice-President, Independent Production, Bell Media. Justin Stockman is Executive Director, Music and Entertainment, Bell Media. Catherine MacLeod is Senior Vice-President, Specialty Channels, Bell Media. Rick Brace is President, Specialty Channels and Bell Media Production. Phil King is President, CTV Programming and Sports. 

*Answer: Ryan Reynolds

SOCIAL MEDIA LINKS:
@EOnlineCanada
@DSoltendieck
@Emmahuntress

@PopQuiz_TV

About Pixcom Production and Incendo 
Pixcom is one of Canada’s leading independent television producers, creating over 20 series per year including quiz, fiction, documentary, lifestyle, and kids programming. “Incendo is the Canadian leader in distribution of high quality programming as well as a renown producer for the worldwide marketplace.

About Bell Media Independent Production
Bell Media has commissioned some of Canada’s most-watched and most-acclaimed original programming, working with the best Canadian independent producers in the country. Hit CTV series include ratings success stories SAVING HOPE, THE LISTENER, MOTIVE, the #1 new Canadian scripted series of the 2012/13 season, and THE AMAZING RACE CANADA, the record-breaking, Canadian-produced complementary version of the hit international series. CTV is also home to relationship comedy SATISFACTION, drama series PLAYED, and premiering in the 2013/14 season, multi-cam office comedy SPUN OUT, and hit international format MASTERCHEF CANADA. Among the scripted series on Bell Media pay and specialty channels are the two-time Emmy®-nominated hit DEGRASSI, the recently renewed ORPHAN BLACK, CSA-winning CALL ME FITZ, and upcoming dramas BITTEN, SENSITIVE SKIN, and 19-2. Bell Media specialty channels are also home to reality series such as BRAVE NEW GIRLS, game shows MATCH GAME and POP QUIZ, and factual series HIGHWAY THRU HELL and CANADA’S WORST DRIVER, among others. So far in 2013, Bell Media has ordered 24 original Canadian series and put 67 projects into development.

About E! 
E! is television’s top global destination for all things pop culture. The network is currently available to 6.5 million cable and satellite subscribers across Canada. E! content is available anytime and anywhere, including eonline.ca, @EOnlineCanada, Facebook and other emerging platforms. The pulse of pop culture, E! features a variety of programming including hit reality series, fascinating profiles of the world’s biggest stars, up-to-the-minute entertainment news, witty talk series, and the best live red carpet coverage from Canada and around the world. E! is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 

Sarah Goddard, Entertainment Specialties, Bell Media, 416.384.2056 or sarah.goddard@bellmedia.ca