CHUM 104.5 Makes Toronto Pop Block-by-Block With New Station Refresh, Beginning Today
— June 22, 2018
– Toronto’s iconic 104.5 CHUM FM radio station evolves to listeners in Toronto and across Canada to CHUM 104.5 –
– Station to debut fresh look during Toronto’s 38th Annual Pride Parade –
TORONTO (June 22, 2018) – Bell Media Radio’s CHUM 104.5 is poised to present the newest look and feel in Toronto’s pop music scene with a brand refresh beginning today at 3 p.m. ET. Listeners are invited to tune in to CHUM 104.5 or via live stream on the iHeartRadio Canada app throughout the weekend for special programming to celebrate the refresh of one of Toronto’s most iconic radio brands.
The live, on-air transformation from 104.5 CHUM FM to CHUM 104.5 will be complemented by the debut of a new visual identity in Toronto’s 38th Annual Pride Parade on Sunday, June 24. Parade-goers will experience the shift in the iconic brand on board the CHUM 104.5 Pride Parade float, featuring familiar on-air hosts and plenty of new surprises.
“We are proud and excited to bring a new energy to the CHUM brand that listeners have cherished for decades, while continuing to deliver the pre-eminent pop music and programming they love,” said Rob Farina, Head of Radio Content, Strategy, and iHeartRadio at Bell Media. “We’re celebrating this dynamic development together with our dedicated team of on-air hosts, producers, partners, advertisers, and most importantly our loyal listeners.”
“CHUM 104.5 will reflect the diversity and excitement of our city through the music we play, lively conversations we have, and by building unprecedented relationships with our listeners and advertisers,” said Sarah Cummings, Program Director, CHUM 104.5. “No matter where you are in Toronto or across Canada, CHUM 104.5, keeps you connected and entertained.”
About Bell Media Radio Bell Media Radio is Canada’s top-ranked radio broadcaster, with 109 licensed radio stations in 58 markets across Canada, including Virgin Radio, Canada’s #1 ranked contemporary hit radio network, along with top brands TSN, ÉNERGIE, CHUM 104.5, Rouge fm, and QMFM. Bell Media Radio stations are all part of iHeartRadio Canada, the company’s best-in-class customizable digital listening experience and live events brand. Recognizing the diversity of each market it serves, Bell Media Radio has a strong reputation for providing exemplary service to these communities and is a leader in innovative programming. In addition to music, news, weather, and sports, listeners also tune in for information on local politics, events, entertainment, and other community issues. Across Canada, Bell Media Radio is the largest radio provider and is ranked first in people reached and hours tuned.