Christy Sullivan
CTV – CTV2 – CTV News – CTV Life Channel – CTV Comedy Channel – CTV Drama Channel – CTV Sci-Fi Channel – TSN
Coca-Cola® Announced as Premier Sponsor of Bell Media’s Full-Spectrum 2018 FIFA WORLD CUP RUSSIA™ Coverage
– Coca-Cola becomes the title sponsor of all halftime shows, with incorporation in-show and on-set, as well as product integration from select Coca-Cola brands –
– The extensive partnership extends to digital and social media with executions featuring Coca-Cola and POWERADE ZERO –
– 2018 FIFA WORLD CUP RUSSIA™ kicks off June 14 on CTV, TSN, and RDS –
– The extensive partnership extends to digital and social media with executions featuring Coca-Cola and POWERADE ZERO –
– 2018 FIFA WORLD CUP RUSSIA™ kicks off June 14 on CTV, TSN, and RDS –
TORONTO (May 25, 2018) – Bell Media today announced an extensive partnership with Coca-Cola®, as the popular brand becomes the premier sponsor for CTV’s, TSN’s, and RDS’ upcoming coverage of 2018 FIFA WORLD CUP RUSSIA™ beginning June 14. The new partnership includes broadcast and set integrations, as well as digital and social media executions, featuring Coca-Cola, Coca-Cola Zero Sugar, Simply Orange Juice, and POWERADE ZERO. POWERADE ZERO will also be featured during the halftime show on an in-match score bug.
“A highly anticipated event this summer, the 2018 FIFA WORLD CUP RUSSIA™ provides the perfect platform to highlight and celebrate the Coca-Cola brand,” said Stewart Johnston, President, Media Sales, Marketing, and TSN. “With a custom campaign extending across our three most-watched networks, we look forward to bringing Canadian viewers and Coca-Cola together throughout 2018 FIFA WORLD CUP RUSSIA™.”
“Every four years, the FIFA World Cup™ puts Canadian soccer fans from coast to coast on the same emotional rollercoaster,” said David Allard, Vice President, Integrated Marketing Communications, Coca-Cola Ltd. “These emotionally engaging and memorable moments are perfect for Canadians to enjoy the simple pleasure of drinking a Coca-Cola, and savour their own FIFA World Cup™ experiences.”
The Coca-Cola brand integrations for 2018 FIFA WORLD CUP RUSSIA™ on CTV, TSN, and RDS include:
- Title sponsor of the COCA-COLA HALFTIME SHOW, with studio integrations and Coca-Cola products on set during all CTV and TSN halftime programming
- Simply Orange Juice featured during morning matches with product and on-set integrations
- POWERADE ZERO, Coca-Cola, and Coca-Cola Zero Sugar featured throughout the tournament on set
- Extensive digital and social media campaign showcasing new POWERADE ZERO and Coca-Cola, featuring a POWERADE ZERO-branded scoreboard on TSN.ca, the home of FIFA content in Canada
- POWERADE ZERO-branded score bugs throughout matches
- Billboards throughout the tournament
About Coca-Cola in Canada
Coca-Cola in Canada operates in all ten provinces, and employs 6,200 people in more than 50 facilities, including six production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola® Zero Sugar, Coca-Cola Life®, Sprite®, Fanta®, NESTEA®, Gold Peak™, POWERADE®, Minute Maid®, DASANI®, smartwater®, smartwater® sparkling, and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit www.coca-cola.ca.
On social media:
Twitter: @cocacolaco_ca
Facebook.com/CocaCola
About CTV
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 16 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.
About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Champions League and UEFA Europa League, Premier League, Soccer Canada, CONCACAF Gold Cup and Champions League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
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