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Coors Light Huddles Up with TSN for Fantasy Football

TSN

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TORONTO (August 27, 2014) – With Bell Media’s new expanded coverage of football just weeks away, fans everywhere are gearing up to hit the digital gridiron. Fantasy football supremacy is on the line as TSN once again delivers the ultimate fix for football fans with the launch of TSN Fantasy Football League Manager Powered by Coors Light.

With their first pick in this year’s draft, TSN Fantasy Football has selected Coors Light as the program’s sponsor. Canada’s leading beer brand will play an active role engaging football fans across TSN’s fan-favourite fantasy football platform throughout the season.

Registration is now open, allowing fans to build their own fantasy teams for the 2014 season. Additionally, the grand prize – a Mystery Football Getaway Experience – will be randomly awarded to one player just for registering in a fantasy football league with TSN. 

TSN Fantasy Football League Manager Powered by Coors Light includes the following features:

  • Fully customizable league rules and scoring
  • Multiple draft methods including live auction and snake
  • Live box scores
  • Waivers, trades, and free agency
  • Custom player updates
  • League bulletin boards
  • Sortable stats for all players

TSN primes fans for a new season of fantasy football with an extensive Draft Kit, featuring complete position rankings, player projections, as well as articles on breakout candidates, under-the-radar sleepers, and the hottest rookies.

Throughout the season, fantasy owners can stay up-to-date with TSN’s weekly fantasy football column – the Fantasy Football Update Presented by Coors Light. Resident TSN fantasy guru Scott Cullen delivers weekly waiver wire pick-ups, highlights recent top performers, and provides fans with the all info they need to make the best decisions for their team. 

Marketing Campaign

In support of the TSN Fantasy Football League Manager Powered by Coors Light, TSN has revealed a new marketing campaign starring the five members of the TSN Fantasy Football League: Darren Dutchyshen, Kate Beirness, Cabbie, Jennifer Hedger, and Chris Schultz. The campaign appears extensively across TSN platforms and the Bell Media family.

Over the next few weeks, fans can stay tuned for promotional spots highlighting each owner in the TSN Fantasy Football League as the network’s on-air personalities compete for fantasy football glory. In the first instalment, Kate Beirness indulges in the sweet spoils of victory as “The Champ.”

TSN Game Tracker: American Football Edition

Fans can turn to TSN for the network’s industry-leading digital content covering all aspects of the league – highlighted by the enhanced TSN Game Tracker: American Football Edition. Launching at kickoff of the season opener, Game Tracker is the ultimate companion viewing experience, allowing fans to watch instant highlights of the biggest plays from every game, while also giving them real-time access to in-depth stats and detailed game and player analytics.

SOCIAL MEDIA LINKS

Visit TSN.ca/Twitter to follow all of TSN’s Football Insiders and experts

@tsnscottcullen

@coorslightca

#TSN

Facebook.com/TSN

YouTube.com/TSNCanada

Instagram.com/TSN_Official

Google.ca/+TSN

https://www.facebook.com/coorslightcanada

TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, FIFA Women’s World Cup Canada 2015, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 

– TSN –

For More Information

For TSN:

Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca

Rob Duffy, (w) 416.384.5717, (c) 416.802.3319, rob.duffy@bellmedia.ca  

Twitter: @TSN_PR

For Coors Light:

Forest Kenney, (w) 416.679.7601, forest.kenney@molsoncoors.com

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