Adam Morency
Bell Media – Astral
Couche-Tard and RDS Partner to Celebrate Hockey with “Check In and Win!” Contest
MONTRÉAL (October 16, 2025) – Couche-Tard and RDS have teamed up to take the hockey fan experience to the next level. On now until Nov. 10, the Check In and Win! contest gives participants a chance to take home one of ten grand prizes of $10,000, along with hundreds of additional rewards throughout the campaign totalling more than $1 million. Every day, fans can visit a participating store to claim a free product without purchase, such as a slice of pizza or a surprise item, or unlock exclusive deals including buy-one-get-one offers on beverages and more.
An Integrated Hockey-Themed Campaign
Featured across premium hockey programming including HOCKEY 360, LE HOCKEY DES CANADIENS, and L’ANTICHAMBRE, the campaign features immersive brand integrations and customized activations designed to capture viewer attention at the height of engagement. With Bell Media’s production expertise, and a weekly reach of 2.2 million viewers on RDS, this initiative enables Couche-Tard to connect directly with hockey enthusiasts right where their passion lives.
Campaign Highlights:
- “L’espace Couche-Tard” dans L’ANTICHAMBRE features eight dedicated segments integrating the brand and its products into the program’s set.
- Two exclusive 15-second spots starring Luc Bellemare and Gaston Therrien showcasing their trademark humour and on-screen chemistry to highlight the Check in and Win! campaign.
- Custom in-game mentions during Montréal Canadiens broadcasts reinforce contest awareness at key fan moments.
About Alimentation Couche-Tard Inc.
Alimentation Couche-Tard Inc. is a global leader in convenience and mobility, operating in 29 countries and territories, with close to 17,300 stores, approximately 13,200 of which offer road transportation fuel. Under its well-known banners Couche-Tard and Circle K, it is one of the largest independent convenience store operators in the United States and a leader in convenience and fuel retailing in Canada, Scandinavia, the Baltics, Belgium, and Ireland. The company also has a significant presence in Luxembourg, Germany, the Netherlands, Poland, and the Hong Kong Special Administrative Region. Around 149,500 people are employed throughout its global network.
About Bell Media
Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canada’s most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Sphere Abacus, Montréal’s Grande Studios, and Dome Productions, one of North America’s leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed.
Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Audience Manager, Strategic Audience Management (SAM), and Bell Attribution Insights, in addition to advanced advertising solutions, including Live Connected TV and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 1 Learn more at BellMedia.ca.
1 Based on total revenue and total combined customer connections.
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