CP24 Audience Spikes 35% in November

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TORONTO (Nov. 22, 2013) – During a month of unprecedented breaking news, Torontonians are flocking to CP24 in record numbers, driving up November’s month-to-date audience a staggering 35% over the September/October 2013 average*. In November, CP24 is also reaching 18% more viewers daily compared to September/October, totalling nearly 1.9 million viewers each day so far.*

“When news is breaking in our city, CP24 sets the standard as the most reliable go-to news source for Torontonians,” said Joanne MacDonald, Vice-President, CTV News and General Manager, CP24. “This incredible jump in viewers once again illustrates CP24’s role as Toronto’s trusted source for news coverage, and live, on-location reporting.”

Online, CP24.com recorded a record-breaking increase in traffic, with 1.3 million video views for the month-to-date, smashing its previous monthly traffic record of 1.1 million achieved in October 2012**. CP24.com’s comprehensive website featuring news, videos, and photo galleries, boasts 7.5 million page views for the month of November so far**.

CP24 is Toronto’s source for breaking news. Available on multiple platforms including television, web, and mobile, CP24 is the GTA’s #1 destination for news, weather and traffic. CP24 is the most-followed newsroom in Canada via its Twitter handle @CP24. CP24 also delivers information on the move with the CP24 traffic app. CP24 has been honoured numerous times by the Radio-Television News Directors Association Awards (RTNDA), including, most recently, the Gordon Sinclair Award in 2010 and the Use of New Media Award in 2009. CP24 is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 

Source:

* BBM Canada, preliminary data included 

** Omniture

-CP24-

For more information, contact:

Julie MacFarlane, Bell Media, 416.384.4623 or julie.macfarlane@bellmedia.ca

Patricia Garcia, Bell Media, 416.384.2645 or patricia.garcia@bellmedia.ca