CP24 CHUM CHRISTMAS WISH Spreads Holiday Cheer in 57th Annual Campaign

– Financial donations can be made online at TheWish.ca, by texting WISH to 30333, and toy donations accepted in multiple locations across the GTA –
– New this year, The Wish introduces an innovative Tap to Donate feature –
– CP24 launches campaign with annual event beginning Nov. 16 at 6 a.m. ET –

TORONTO (November 15, 2023) – CP24 and CHUM 104.5 are thrilled to announce the launch of the 57th annual CP24 CHUM CHRISTMAS WISH (The Wish) toy drive campaign. The cherished city-wide initiative kicks off Thursday, Nov. 16 and runs until Sunday, Dec. 24 at 12 p.m. The annual campaign, which kicks off tomorrow, launches with a live fundraising event on CP24 featuring appearances from charitable donors and surprise guests from 6 a.m. ET to 6 p.m. ET. This year, The Wish introduces an innovative way to donate with a new tapping campaign. Individuals can contribute by simply tapping their credit or debit cards to donate $2, $5, or $10 at all toy drop-off locations. New, unwrapped toy donations for newborns and children up to 18 years (with preference given to toys with an outer package or cover) are gladly accepted at the official Wish drop-off locations, including:

The Wish Warehouse (1366 Blundell Road, Mississauga)
Main Lobby of Bell Media Studios (299 Queen Street West, Toronto)

In addition to tapping, monetary donations can be made online at www.TheWish.ca or in $10, $20, and $25 denominations by texting WISH to 30333. Donations of $20 or greater made online are eligible for an income tax receipt. Funds are distributed amongst participating agencies across the GTA to create safe and enjoyable holiday experiences for children and families in need. Desjardins, North America’s leading financial cooperative group, is a proud partner of THE ORIGINAL SANTA CLAUS PARADE, held on Nov. 26 this year, and will host a toy drive in support of The Wish at the parade. Those visiting the parade are encouraged to bring toy donations to the Toronto drop-off zones, located at Berczy Park and Queen’s Park Circle. The Wish is made possible with the generous support of the campaign’s valued partners who continue to support children and families in need, including Canadian Tire, RBC, Snow T.O., Walmart, Giant Tiger Stores Limited, Toronto Police Association and The City of Vaughan. To learn more about the campaign and the numerous charitable organizations, social services agencies, and community centres supported by The CP24 CHUM CHRISTMAS WISH, check out TheWish.ca. Supporters can stay informed on the campaign progress, news, and updates by following The Wish’s dedicated social media channels. The generosity of supporters fuels The Wish and brings countless smiles to faces in the community.

About CP24
CP24 is Toronto’s source for breaking news. Available on multiple platforms including television, web, mobile, and across CP24’s official social media accounts, information is also available on the move on CP24.com and with the CP24 app. CP24 is the GTA’s #1 destination for news, weather, and traffic. CP24’s parent company is Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.

About iHeartRadio Canada
iHeartRadio is in Canada through a partnership between Bell Media and iHeartMedia, Inc. A leader in innovative radio programming throughout Canada, Bell Media features the country’s most dynamic, popular, and respected radio brands, including Toronto’s CHUM 104.5, the ÉNERGIE group in Québec, international brands like Virgin Radio, and Canadian brands including PURE COUNTRY, BOUNCE Radio and MOVE Radio. Bell Media is the largest radio broadcaster in Canada, with 215 music channels including 109 licensed radio stations in 58 markets across the country. For more information, visit iHeartRadio.ca.