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Crave and New Metric Media Ink Exclusive Overall Content Deal with Jared Keeso for All New Series and to Expand the World of LETTERKENNY

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– The comprehensive, multi-year deal centres around award-winning creator Jared Keeso, who is set to develop more content for Crave, including additional LETTERKENNY spinoffs and all -new series –

TORONTO (December 6, 2023) – Following the record-breaking success of LETTERKENNY and SHORESY, Crave, and award-winning producer New Metric Media, announced today a new, multi-year creative partnership that expands the world of LETTERKENNY. The deal encompasses 49 new episodes for Crave, including LETTERKENNY spin-offs, and the development of all-new series with multi-hyphenate talent, Jared Keeso.  In addition to the content commitment, the companies continue to collaborate on existing and new ancillary brand extensions, including merchandise and live productions. “We are thrilled to extend the legacy of Jared Keeso through this creative pact with our partners at New Metric Media,” said Justin Stockman, Vice President, Content Development & Programming, Bell Media. “LETTERKENNY and SHORESY are consistently among the most-watched series on Crave, which is a testament to Jared’s creative vision, and keen ability to create groundbreaking, culturally relevant content. This deal marks a starting point of what’s sure to be another defining era in comedy.” “We are excited to break new comedic ground on this landmark pact with creative powerhouse Jared Keeso and our content partners at Crave,” commented Mark Montefiore, Founder and CEO, New Metric Media. “This deal exponentially builds our 360-degree comedy ecosystem strategy for many years to come.” As Crave’s first-ever original series, LETTERKENNY premiered in 2016 as a breakout hit, and quickly solidified a loyal fanbase. Since then, it has delivered 81 episodes and eight specials, amassed 12 Canadian Screen Awards, international critical acclaim, and an exclusive first window U.S. streaming partnership with Hulu for both LETTERKENNY and its official spinoff SHORESY, which was recently renewed for a third season for a total of 18 episodes. Beyond the small screen, the Canadian phenomenon has expanded its reach with highly sought-after merchandise including Funko POPs, Letterkennyopoly, the popular Puppers Golden Lager, as well as live productions including the sold-out Letterkenny Live! North American tour, and the recent live standup comedy shows, Letterkenny Presents. The series is based on the internet sensation Letterkenny Problems, a five-part series of shorts, which to date has garnered more than 21 million views. New Metric Media handles the international distribution for LETTERKENNY and SHORESY and has licensed it in the U.S., U.K., Australia, Germany, and Scandinavia. For any new projects to come out of this comprehensive pact, Bell Media is the distributor, while New Metric Media is the exclusive sales agent. The deal was negotiated by: Bell Media’s Carlyn Klebuc, Dianne Vernon, and Justin Stockman; New Metric Media’s Mark Montefiore and Jayme Alter (Dentons LLC); and Jared Keeso’s representatives Trina Allen (Play Management), Gordon Gilbertson (Gilbertson Entertainment), and Jeffrey Hynick (Jackoway Austen Tyerman Wertheimer).

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About New Metric Media

Based in Toronto, New Metric Media is an award-winning independent entertainment studio specializing in building comedy brands across TV production, live entertainment, distribution, merchandising and licensing. Recipient of Playback’s 2022 Production Company of the Year award and the Banff World Media Festival’s 2018 Innovative Producer Award, the company’s slate of programming includes the hit Crave/Hulu original comedy Letterkenny, the Crave/Hulu Letterkenny spinoff series Shoresy, the CTV/CW/Roku half-hour comedy series Children Ruin Everything, as well as the new half-hour Crave comedy series Bria Mack Gets A Life.

 

New Metric Media is recognized as a leader in 360 degree brand marketing and its success with Letterkenny off-screen extensions, including beer, collectible merchandise and Letterkenny LIVE!, a sold-out North American theatre tour featuring the stars of the series.

 

About Crave

Crave is Canada’s prestige entertainment offering, delivering more Oscar®-nominated and Emmy® Award-winning programming than any other service, with HBO, HBO Max Originals, STARZ, Hollywood-hit movies, and boasts a robust slate of English and French original series. It is a bilingual TV and streaming service, with thousands of hours of exclusive French-language content. Crave is available directly to all Canadians with access to the Internet at Crave.ca, via iOS and Android, and other platforms such as Amazon Fire TV, Android TV, Apple TV, Chromecast, select LG Smart TVs, PlayStation, Roku, select Samsung Smart TVs, and Xbox One, and through participating service providers across ten, 24-hour High Definition linear and on demand channels.

 

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Contact

Nicolle Stranges

Manager, Publicity - Specialty channels and Streaming

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