

April 2-8: Crave Programming Overview
“…serves as a valuable reminder of what The Band left behind” – Hollywood Reporter
“…an entertaining account of Robertson’s journey through monumental music moments” – NOW Toronto
Tags: @CraveCanada, @Crave_PR TORONTO (April 2, 2020) – Following screenings at multiple festivals, a North American theatrical run, and a Canadian Screen Award nomination, Bell Media’s Crave confirmed today that it has moved up the streaming debut of the critically acclaimed, Crave Original feature documentary ONCE WERE BROTHERS: ROBBIE ROBERTSON AND THE BAND to tomorrow, Friday, April 3, only on Crave. The 100-minute documentary will receive its world television premiere on Crave’s TV channel, Friday, April 10 at 7 p.m. ET. ONCE WERE BROTHERS: ROBBIE ROBERTSON AND THE BAND celebrated its World Premiere last September when it was selected as the Opening Night Film at the 2019 Toronto International Film Festival, and will join Crave’s acclaimed Best of TIFF Collection when it launches on April 3. “We’re thrilled to finally debut this incredible documentary film on the streaming service where it began,” said Randy Lennox, President, Bell Media. “With so many Canadians currently at home, it’s the perfect time to take a break and go on a journey revisiting the story of one of Canada’s larger-than-life cultural icons.” From White Pine Pictures, Bell Media Studios, Polygram Entertainment, and Imagine Documentaries, and directed by Daniel Roher, ONCE WERE BROTHERS: ROBBIE ROBERTSON AND THE BAND is a confessional, cautionary, and occasionally humorous tale of Robertson’s young life and the creation of one of the most enduring groups in the history of popular music. Inspired by Robertson’s bestselling memoir, Testimony (Penguin/Random House, 2017), the film blends rare archival footage and interviews with many of Robbie Robertson’s friends and collaborators, including Bruce Springsteen, Eric Clapton, Van Morrison, Martin Scorsese, Taj Mahal, Peter Gabriel, David Geffen and Ronnie Hawkins, among others. Also streaming now on Crave is Martin Scorsese’s legendary music documentary THE LAST WALTZ. The 1978 film chronicles The Band’s star-studded farewell concert and features appearances by Ronnie Hawkins, Eric Clapton, Emmylou Harris, Joni Mitchell, Van Morrison, Bob Dylan, and others. ONCE WERE BROTHERS: ROBBIE ROBERTSON AND THE BAND is also executive produced by Justin Wilkes and Sara Bernstein for Imagine Documentaries; White Pines Pictures’ president Peter Raymont, and Steve Ord; Jared Levine; Michael Levine; Bell Media president, Randy Lennox; Universal Music Canada president and CEO Jeffrey Remedios; and Dave Harris.About Crave
Delivering more Oscar®-nominated and Emmy® Award-winning programming than any other service, Crave is Canada’s prestige entertainment offering, with HBO, SHOWTIME®, Starz, Hollywood-hit movies, a superior collection of kid’s movies and programs, and thousands of hours of acclaimed television series, specials, factual programming, and originals that can’t be found anywhere else.
Crave is the exclusive home of HBO in Canada, delivering HBO’s current slate of signature dramatic and comedic programs, documentaries, films, and live specials, as well as titles from HBO’s extensive off-air library. Crave is also home to current SHOWTIME series and specials, and past SHOWTIME hits. Crave Original hit series include comedies LETTERKENNY and NEW EDEN; CRAVINGS: THE AFTERSHOW with Lainey Lui; HEALTHY IS HOT with Chloe Wilde; candid interview series MUCH STUDIOS PRESENTS: MIKE ON MUCH IN CONVERSATION WITH…; a series of original stand-up specials; the upcoming competition series CANADA’S DRAG RACE; and the upcoming apocalyptic original comedic documentary series WE’RE ALL GONNA DIE.
Crave is a major supporter of Canada’s production industry, helping to fund and develop numerous film and documentary projects including feature films THE SONG OF NAMES, WHITE LIE, and THE GRIZZLIES among others, as well as Crave Original Documentaries ONCE WERE BROTHERS: ROBBIE ROBERTSON AND THE BAND, SHARKWATER: EXTINCTION, YOU ARE HERE: A COME FROM AWAY STORY, and ANTHROPOCENE: THE HUMAN EPOCH. Crave also includes acclaimed selections from the Toronto International Film Festival which are featured in two exclusive collections: Best of TIFF and TIFF Selects.
Crave is a bilingual TV and streaming service with more than 6,000 hours of exclusive French-language content included with the Super Écran add-on. Crave is available directly to all Canadians with access to the Internet at Crave.ca, via iOS and Android, and other platforms. It’s also available in English through participating television providers across six 24-hour High Definition linear and on demand channels. Crave is from Bell Media, Canada’s leading content company, providing Canada’s most-watched and most-acclaimed television programming on network, specialty, pay and digital platforms. Visit our website at Crave.ca.
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