Madison Keegan
Bell Media – Astral
CTV and Sunwing Partner to Showcase Aruba All Week Long on YOUR MORNING
– Melissa Grelo to travel throughout Aruba and bring viewers daily reports on YOUR MORNING –
– YOUR MORNING and Sunwing’s third travel partnership will send one lucky viewer and a guest to Aruba –
– YOUR MORNING and Sunwing’s third travel partnership will send one lucky viewer and a guest to Aruba –
TORONTO (October 17, 2017) – CTV’s YOUR MORNING and Sunwing have announced their third partnership, designed to showcase Aruba through a series of live and taped segments, highlighting Aruba’s beautiful beaches, culture, nature, and history. In addition, YOUR MORNING viewers have the chance to win an all-inclusive vacation for two at Riu Palace Aruba, along with the opportunity to visit some of the world’s best beaches, historic shipwrecks, and more. The contest began Oct. 16 and runs until Oct. 29.
Contributing Host, Melissa Grelo, will also be participating in a number of Sunwing Experiences that will let her explore the island to the full, beginning with Arikok National Park, home to the Aruban wildlife such as the whiptail lizard, rattle snake, and burrowing owl. She will also give viewers a closer look at numerous beaches, including Eagle Beach, the widest beach in Aruba. Melissa will delve into the island’s culture and cuisine, tasting many different dishes for Aruba’s Eat Local month. Finally, on the Aqua Safari Tour, YOUR MORNING viewers will get a closer look at historical shipwrecks; including the mysterious German freighter, Antilla, and a variety of sea creatures that inhabit the breathtaking reef.
“Providing our customers with an opportunity to experience our vacation destinations from the comfort of their home while viewing their favourite morning show has proved to be an effective marketing vehicle for us, and we knew that the happy island of Aruba was the perfect destination to showcase as part of this integration,” commented Jacqueline Grossman, Senior Marketing Director for Sunwing. “The integration across on line platforms and social channels has also proved to be a valuable extension of the broadcast elements of the campaign.”
“Building on the success of our previous partnerships with Sunwing, we are giving viewers an intimate look at this unique island and its culture and wildlife,” said Laird White, Director, Brand Partnerships, Bell Media. “With daily updates from Melissa on YOUR MORNING, and intimate coverage on social media, viewers will learn plenty about their next possible vacation spot.”
The contest winner will enjoy a seven-night all-inclusive vacation for two at Riu Palace Aruba which offers two outdoor pools, a children’s pool, Renova Spa, expansive beach, along varied complimentary land and water sports including volleyball, paddle boarding, surfing, kayaking and more. The campaign integration was negotiated by VMC Media.
YOUR MORNING airs weekday mornings from 6-9 a.m. ET on CTV (Ontario, Québec, and Eastern Canada) and CTV GO as part of CTV’s leading original daytime lineup, and nationally on CTV News Channel.
About Sunwing
As the #1 to the sun and North America’s largest vertically integrated travel company, Sunwing has more flights to the south than any other leisure carrier with convenient direct service from over 34 airports across Canada to over 50 popular sun destinations. This scale enables Sunwing to negotiate the best deals and exclusive offers at all of the top-rated resorts across the Caribbean, Mexico, and Central America. Renowned for its award-winning service, Sunwing is consistently voted the #1 leisure airline by travel agents and is the perennial winner of the Consumer Choice Award. Customers can look forward to starting their vacation off in style with award-winning inflight service, which features a complimentary glass of sparkling wine, tea and coffee and non-alcoholic beverage service; together with a buy on board menu of light meals and snacks (including kids’ choices) inspired by Food Network Canada Celebrity Chef, Lynn Crawford. Sunwing customers also benefit from the assistance of the company’s own knowledgeable destination representatives, who greet them upon arrival and support them throughout their vacation journey.
About ARUBA TOURISM AUTHORITY
As one of the most revisited destinations in the Caribbean, Aruba — One happy island — is an island of contradictions, where pristine turquoise waters collide against the desert-like terrain of the north shore; where peace and relaxation coexist with wild and rugged adventures; where Dutch influence meets American ease; and where a diverse history parallels a bright future. Nestled in the Southern Caribbean on the fringes of the hurricane belt, the island is just a two-and-a-half hour flight from Miami and a four-hour flight from New York City and also boasts year-round cooling trade winds and an average 82-degree temperature. Aruba offers beach lovers, adrenaline junkies, relaxation seekers and everyone in between a slice of paradise, including breathtaking beaches, a booming culinary scene, world famous festivals and events, exciting land and water activities, art galleries and museums, sumptuous spas, championships golf and exclusive shopping. With all-inclusive options, boutique properties in charming Eagle Beach, high-rise branded resorts in Palm Beach or cosmopolitan city hotels in Oranjestad, the island of contradictions provides the perfect getaway for first-time guests and loyal visitors. www.aruba.com.
About CTV
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 16 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.
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