CTV Announces Partners and Grand Prize Sponsors as Milestone 10th Season of THE AMAZING RACE CANADA Premieres July 2

TORONTO (June 10, 2024) – CTV’s mega-hit original series THE AMAZING RACE CANADA is set to take its mark at the starting line on Tuesday, July 2 at 9 p.m. ET/PT on CTV, CTV.ca, and the CTV app, and as the series heads into Season 10, CTV today announced new and returning brand partners. More information about THE AMAZING RACE CANADA, including the teams competing this season, is set to be announced in the coming weeks. Chevrolet returns to THE AMAZING RACE CANADA for a tenth consecutive season, continuing as the longest running partner for the series. Joining Chevrolet are returning partners Expedia^®, Desjardins Group, and Paramount Pictures, alongside new partners BOOST^® and Kids Help Phone. The majority of brands are featured through in-show integrations and across THE AMAZING RACE CANADA’s official social media platforms with custom social strategies. As part of Chevrolet’s expansive partnership, which ranges from custom challenges to provided vehicles for race teams, the grand prize includes two first-ever 2024 Chevrolet Equinox EV RS vehicles. The winning team also receives an epic trip of a lifetime for two around the world courtesy of Expedia^®, a $250,000 cash prize, and the coveted title of THE AMAZING RACE CANADA winners. Back for Season 10 is #TheChevroletRace quiz and contest on Facebook and Instagram, allowing fans to put their #AmazingRaceCanada knowledge to the test by answering a weekly question about the episode. Every correct answer earns a chance for one lucky viewer to take home the first-ever 2024 Chevrolet Equinox EV RS. Made to travel, Expedia^® returns to THE AMAZING RACE CANADA for its fourth consecutive season. In addition to providing the grand prize of a trip for two around the world, Expedia^® is also providing winners of each leg of the Race with a trip to a dream destination of their choosing along with $10,000 to make it an excursion to remember. Desjardins Group is back for the third year with a custom in-show execution that made its debut in Season 9. The Assist by Desjardins is an advantage that can be earned during select challenges. Desjardins also debuts new co-branded multi-platform creative that highlights how Desjardins is there to assist people in their everyday race. New to THE AMAZING RACE CANADA this season, BOOST^® signs on with a custom challenge that shines the spotlight on their diverse lineup of Nutritional drinks. BOOST^® is also running a contest this summer on @AmazingRaceCDA’s official accounts on social media that gives viewers a chance to “Give a little BOOST” and share a motivational message for their favourite team for a chance to win $5,000 in cash courtesy of BOOST^®. Kids Help Phone makes its debut as sponsor for THE AMAZING RACE CANADA this season with a custom in-show challenge highlighting the organization. For more than 35 years, Kids Help Phone has been Canada’s only free, multilingual, and confidential e-mental health service for young people – including its Texting Service (text CONNECT to 686868), which connects young people with trained volunteer crisis responders. Following its debut as sponsor in Season 7, Paramount Pictures resumes its sponsorship this season with a custom in-show challenge in celebration of the upcoming release of Paramount and Hasbro’s new animated film, Transformers One, currently set to hit theatres September 20, 2024. “As we celebrate a milestone season of THE AMAZING RACE CANADA with viewers across the country, we continue to provide premium partnership opportunities for our returning and new partners,” said Perry MacDonald, Vice-President, Advertising Sales & Partnerships, Bell Media. “Through seamless in-show integrations and activations, auxiliary content opportunities driving brand exposure, and exciting viewer contesting opportunities, Season 10 of summer’s mega-hit series promises another amazing adventure for advertisers and viewers alike.” Bell Media Brand Partnerships continues to work with partners to create innovative and engaging content across all broadcast, digital, and social platforms. Season 10 kicks off with new teams and iconic challenges, keeping Canadians on the edge of their seats. THE AMAZING RACE CANADA is produced by Insight Productions Ltd. (a Boat Rocker Company), and hosted by Jon Montgomery. Season 9 of THE AMAZING RACE CANADA was the overall #1 program for the full 2022-23 broadcast year, with a season average of 1.7 million viewers. THE AMAZING RACE CANADA closed out its ninth consecutive year as Canada’s most-watched summer series among Adults 25-54. The series has amassed a total of 42 Canadian Screen Award nominations and 27 wins during the past nine seasons. Source: Numeris, TARC Season 9, July 4, 2023 – Sept. 19, 2023; Broadcast Year 2022-23 (Aug. 29, 2022-Aug. 27, 2023). Ranking based on commercial stations only.