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CTV Announces Partners and Grand Prize Sponsors Joining Season 8 of THE AMAZING RACE CANADA

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CTVThe Amazing Race Canada
– The series’ longest running partner, Chevrolet, returns for eighth consecutive season –
– Expedia® is back alongside new partners including Desjardins Group, Subway® Canada, Destination BC, GURU Organic Energy, Marshalls, Tourism Richmond, and Trans Canada Trail –
– The winning team of THE AMAZING RACE CANADA to receive two first-ever Chevrolet Silverado ZR2’s, a once-in-a-lifetime trip for two around the world courtesy of GURU Organic Energy, and a $250,000 cash prize –
– Prizing includes Expedia Rewards points courtesy of Expedia® that can be redeemed for travel, and $25,000 in Marshalls gift cards –
– New contests give THE AMAZING RACE CANADA viewers a chance to win big –

Tags: @CTV_PR, @CTV, @TheLede_ca, @AmazingRaceCDA

To tweet this release: thelede.ca/7LsIp4 TORONTO (May 30, 2022)  CTV’s mega-hit original series THE AMAZING RACE CANADA makes its triumphant return to television screens across the country this summer, and the network today announced brands that have partnered with the series for Season 8. Broadcast details and information on the teams competing on THE AMAZING RACE CANADA to be announced in the coming weeks. Continuing its longstanding partnership with THE AMAZING RACE CANADA, Chevrolet returns for the eighth consecutive season. Joining Chevrolet is returning partner Expedia®, alongside new sponsors Desjardins Group, Subway® Canada, Destination BC, GURU Organic Energy, Marshalls, Tourism Richmond, and Trans Canada Trail. The majority of brands are featured via in-show integrations and across THE AMAZING RACE CANADA’s official social media handles with custom social strategies. As part of Chevrolet’s extensive partnership, the grand prize includes two first-ever Chevrolet Silverado ZR2’s. The winning team also receives a once-in-a-lifetime trip for two around the world courtesy of GURU Organic Energy, the $250,000 cash prize, and THE AMAZING RACE CANADA title. Back for Season 8 is #TheChevroletRace Twitter quiz and contest, allowing fans to put their #AmazingRaceCanada knowledge to the test by answering one weekly question. Every correct answer earns a chance for one lucky viewer to take home the first-ever All-Electric Bolt EUV. Expedia® returns for a second consecutive season with a custom challenge, and prizing for racers, including Expedia Rewards points that can be redeemed for future travel. Plus, Expedia teams up with host Jon Montgomery in a branded content series, as he takes a trip down memory lane and recounts stories from his travels with the Race. New this year, THE AMAZING RACE CANADA and Desjardins Group come together to celebrate Canadian small businesses and the communities they serve. Host Jon Montgomery will highlight recipients of Desjardins’ GoodSpark Grants, which awarded 150 small business owners with grants of $20,000. Also, new this season, Subway® Canada offers viewers at home a chance to win $5,000 and free Subway for a year, and one lucky team gets to go home with the same prize. In addition to providing part of the grand prize of a once in a lifetime trip for two around the world, GURU Organic Energy are also giving viewers the chance to get in on the action with a contest for a chance to win an unforgettable trip anywhere in the world, up to $10,000. Marshalls adds elements of excitement and fashion for less this year, as teams race to receive a total of $25,000 in gift cards throughout the season. Destination BC opens its doors to both production and viewers; Tourism Richmond comes onboard with a new contest for viewers to win a trip for two to Richmond, B.C.; and Trans Canada Trail has collaborated with the series in celebration of the Trail’s 30th anniversary this year. “It’s wonderful to again be able to provide premium partnership opportunities as part of the highly anticipated return of THE AMAZING RACE CANADA to returning and new partners,” said Perry MacDonald, Vice-President, Advertising Sales & Partnerships, Bell Media. “With the largest grand prize from a Canadian reality series, we look forward to debuting each brands’ in-show integrations and activations. With plenty of contesting also available, Season 8 is primed to give viewers at home a chance to get in on the action and win big, just like the racers.” Bell Media Brand Partnerships continues to work with partners to create innovative, engaging content across all broadcast, digital, and social platforms. Season 8 kicks off the race with new teams and challenges, keeping Canadians on the edge of their seats the entire race. THE AMAZING RACE CANADA is produced by Insight Productions, and hosted by Jon Montgomery. The seventh season of THE AMAZING RACE CANADA had an average audience of 1.9 million viewers per week. For seven consecutive years, THE AMAZING RACE CANADA earned the title of Canada’s most-watched summer series.

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About Chevrolet Canada
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, available in 80 countries with more than 3.2 million cars and trucks sold in 2020. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heartbeat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca.

About ExpediaExpedia® is one of the world’s leading full-service travel brands, with a mission of helping travellers get the most out of every trip they take by providing everything they need all in one place, ensuring they are getting the most out of every trip they take, and above all else, feel supported every step of the way.

Our commitment to insights matched with our unprecedented scale allows us to understand our travellers better than anyone else, delivering exactly what they need, when they need it. Our personalized experiences backed by incredible technology, enables us to deliver the widest selection of product offerings across accommodations, transportation, activities and experiences, that help you get the most out of your journey.

Use our mobile app or visit www.expedia.ca to plan your journey with us.

© 2022 Expedia, Inc., an Expedia Group company.  All rights reserved.  Expedia and the Airplane logo are trademarks of Expedia, Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

About Desjardins Group
Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world, with assets of $397.1 billion. It was named one of the Canada’s Top 100 Employers in 2022 by MediaCorp. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. Ranked among the world’s strongest banks according to The Banker magazine, Desjardins has some of the highest capital ratios and credit ratings in the industry.

About Subway® Restaurants
As one of the world’s largest quick service restaurant brands, Subway® serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries in more than 37,000 restaurants every day. Subway® restaurants are owned and operated by Subway® franchisees – a network that includes more than 20,000 dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities.

Subway® is a Registered Trademark of Subway IP LLC. © 2022 Subway IP LLC

About Destination BC
Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice.

About GURU
GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company launched in 1999, when it pioneered the world’s first natural, plant-based energy drink. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of over 25,000 points of sale, and through guruenergy.com and Amazon. GURU has built an inspiring brand with a clean list of organic plant-based ingredients. Its drinks offer consumers good energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to www.guruenergy.com or follow us @guruenergydrink on Instagram and @guruenergy on Facebook.

About Marshalls
Marshalls is owned by The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide.  As of January 29, 2022, the end of the Company’s fiscal year, the Company operated a total of 4,689 stores in nine countries, the United States, Canada, the United Kingdom, Ireland, Germany, Poland, Austria, the Netherlands, and Australia, and five e-commerce sites. These include 1,284 T.J. Maxx, 1,148 Marshalls, 850 HomeGoods, 59 Sierra, and 39 Homesense stores, as well as tjmaxx.com, marshalls.comhomegoods.com, and sierra.com, in the United States; 293 Winners, 147 HomeSense, and 106 Marshalls stores in Canada; 618 T.K. Maxx and 77 Homesense stores, as well as tkmaxx.com, in Europe; and 68 T.K. Maxx stores in Australia. TJX’s press releases and financial information are available at TJX.com.

About Tourism Richmond
Tourism Richmond is a destination marketing organization (DMO) whose mission is to inspire visitors and locals to experience BC’s 4th largest city, Richmond. Richmond is a thriving city where culture and character converge in a stunning setting, with incredible Asian cuisine, breathtaking nature, and a captivating history. This city is an experience truly Canadian in its multicultural essence and dynamic culture. Only 25 minutes from downtown Vancouver, Richmond is also home to YVR, Canada’s 2nd busiest airport and North America’s top-rated airport for 12 years in a row. Tourism Richmond’s ultimate goal is to ensure the community benefits from a thriving tourism industry.

About Trans Canada Trail
The Trans Canada Trail (the Trail) is the longest recreational trail in the world, spanning over 28,000 kilometres on land and water. Linking three oceans – the Atlantic, Pacific and Arctic – the Trail connects 15,000 rural, urban and Indigenous communities across every province and territory. It is a ribbon that connects Canada’s diverse landscapes, seasons, people and experiences, and fosters unity, collaboration and connectedness. Trans Canada Trail is a registered charity and stewards this national trail in collaboration with local Trail partners. With funding from the Government of Canada through Parks Canada, and investments from all levels of government and generous donors, Trans Canada Trail is the largest investor in trail infrastructure projects in Canada, supporting improvements, growth and enhancements for generations to come. tctrail.ca

About CTV
CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital channels CTV Throwback and CTV Movies, streaming on demand from CTV.ca and the CTV app. CTV has been Canada’s most-watched television network for the past 20 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV’s parent company is Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.

Source: Numeris, Summer 2019 (July 2 – Sept. 10, 2019), A25-54. Based on commercial stations.

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Matthew Almeida

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Publicist, CTV Networks

Natalie Cole

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