Matthew Almeida
CTV – CTV2
CTV Announces THE AMAZING RACE CANADA Partners and Grand Prize Sponsors Ahead of Season 11 Premiere
– Chevrolet returns as THE AMAZING RACE CANADA’s longest-running sponsor for 11 consecutive seasons –
– Returning partners Desjardins Group, Expedia®, Paramount Pictures, and BOOST® are joined alongside new partners FUZE Iced Tea and Specsavers Canada –
– Season 11 sees the winning team each taking home a 2025 Chevrolet Blazer EV SS, as well as a $250,000 cash prize courtesy of FUZE Iced Tea –
– Returning partners Desjardins Group, Expedia®, Paramount Pictures, and BOOST® are joined alongside new partners FUZE Iced Tea and Specsavers Canada –
– Season 11 sees the winning team each taking home a 2025 Chevrolet Blazer EV SS, as well as a $250,000 cash prize courtesy of FUZE Iced Tea –
Tags: @CTV_PR, @CTV, @TheLede_ca, @AmazingRaceCDA, #AmazingRaceCanada
TORONTO (June 23, 2025) – CTV announced today new and returning partners for Season 11 of Canada’s #1 program and most-watched summer series, THE AMAZING RACE CANADA. Returning for an 11th consecutive season, Chevrolet retains its status as the longest running partner of THE AMAZING RACE CANADA. Additional returning partners include Desjardins Group, Expedia®, Paramount Pictures, and BOOST® alongside new partners FUZE Iced Tea and Specsavers Canada. Information on this year’s THE AMAZING RACE CANADA teams is set to be announced in the coming weeks. THE AMAZING RACE CANADA welcomes the return of Chevrolet, which as part of their partnership is providing each member of the winning team with a 2025 Chevrolet Blazer EV SS. Chevrolet’s in-show presence will range from custom challenges to nameplates integrated into the series, as racers are provided vehicles in select legs – including the 2025 Chevrolet Silverado EV LT, 2025 Chevrolet Silverado LT Trail Boss, the all-new 2025 Chevrolet Equinox RS, and the Chevrolet BrightDrop. Chevrolet will further be integrated into THE AMAZING RACE CANADA store at shop.ctv.ca, where viewers can learn more about each vehicle featured throughout the season. Desjardins Group returns with “The Assist by Desjardins” for a third year in row. A critical advantage in select challenges, The Assist by Desjardins will provide various benefits to teams throughout the season, with some including the help of local community members. In support of the partnership, Desjardins will debut new commercial creative sharing how they not only assist teams, but also communities across the country, in their everyday race. Made to travel, Expedia® returns as THE AMAZING RACE CANADA’s official prize partner on each leg of the race for the fifth consecutive season. Each leg prize moment serves as a jumping point for a social series celebrating each episode’s leg prize winners on @AmazingRaceCDA’s social platforms, while also showcasing how Expedia® can help viewers with their travel plans. Back for a second year, BOOST® will be featured this season through a custom challenge, spotlighting their range of high protein nutritional beverages. THE AMAZING RACE CANADA racers will also have the chance to win a $5,000 cash prize on various legs throughout the season. Viewers at home can participate too with a BOOST® contest offering one lucky viewer a chance to win a cash prize A partner since Season 7, Paramount Pictures returns with a custom challenge in celebration of the upcoming theatrical release of Smurfs from Paramount Animation, currently in theatres. New this season, FUZE Iced Tea joins the series as a grand prize sponsor, awarding the winning team with $250,000 cash courtesy of Canada’s favourite iced tea beverage. Throughout the season, FUZE Iced Tea will be integrated into a challenge, prominently featured across sign-up boards, provide beverages to racers to keep them refreshed, and support the partnership with a social campaign. Also new this season, Specsavers Canada joins THE AMAZING RACE CANADA with a custom challenge showcasing the range of Specsavers products and services. “THE AMAZING RACE CANADA provides a powerful platform with unparalleled opportunities for our clients to connect with a vast and engaged audience,” said Matt McGowan, SVP, Business Solutions, Bell Media. “Through seamless in-show integrations and activations, auxiliary content opportunities driving brand exposure, and exciting viewer contesting opportunities, this season promises another memorable adventure for both advertisers and viewers alike, reinforcing our commitment to providing premium value for all.” Bell Media Brand Partnerships continues to collaborate with premier partners to create meaningful and impactful content for broadcast, digital, and social channels. THE AMAZING RACE CANADA is produced by Insight Productions Ltd. and hosted by Olympic Gold Medallist, Jon Montgomery. Season 10 of THE AMAZING RACE CANADA was the overall #1 program among total viewers for the full 2023-24 broadcast year, with a season average of 1.3 million viewers. It also closed out its milestone tenth consecutive year as Canada’s most-watched summer series among the key A25-54 demo. The series has amassed a total of 46 Canadian Screen Award nominations and 28 wins during the past 10 seasons. Source: Numeris, TARC Season 10, July 4, 2024 – Sept. 19, 2024; Broadcast Year 2023-24 (Aug. 29, 2023-Aug. 27, 2024). Ranking based on commercial stations only.Social Media
- @CTV_PR
- @CTV
- @TheLede_CA
- @AmazingRaceCDA
- @ChevroletCanada
- @Expedia
- @DesjardinsGroup
- @BoostNutritionCanada
- @SmurfsMovie
- @Fuze_CA
- @SpecsaversCA
- @CTV
- @AmazingRaceCDA
- @ChevroletCanada
- @Expedia
- @DesjardinsGroup
- @SmurfsMovie
- @Fuze_CA
- @CTV_PR
- @CTV
- @TheLede_CA
- @AmazingRaceCDA
- @Expedia
- @SmurfsMovie
- @Fuze_CA
- Facebook.com/CTV
- Facebook.com/AmazingRaceCDA
- Facebook.com/ChevroletCanada
- Facebook.com/Expedia
- Facebook.com/DesjardinsGroup
- Facebook.com/BoostNutritionalProducts
- Facebook.com/SmurfsMovie
- Facebook.com/FuzeCA
- Facebook.com/SpecsaversCA
About Chevrolet Canada
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca.
About Desjardins Group
Desjardins Group is the largest cooperative financial group in North America and the sixth largest in the world, with assets of $470.9 billion as at December 31, 2024. With more than 55,200 skilled employees, it has been named one of Canada’s Best Employers by Forbes magazine and by Mediacorp. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, its online platforms, and its subsidiaries across Canada. Ranked among the world’s strongest banks according to The Banker magazine, Desjardins has one of the highest capital ratios and one of the highest credit ratings in the industry. In 2025, Desjardins Group is celebrating its 125th anniversary, marking more than a century of focusing its ambitions and expertise on being there for members and clients.
About Expedia®
Expedia® is one of the world’s leading full-service travel brands, with a mission of helping travellers get the most out of every trip they take by providing everything they need all in one place, ensuring they are getting the most out of every trip they take, and above all else, feel supported every step of the way.
Our commitment to insights matched with our unprecedented scale allows us to understand our travellers better than anyone else, delivering exactly what they need, when they need it. Our personalized experiences, backed by incredible technology enable us to deliver the widest selection of product offerings across accommodations, transportation, activities and experiences that help you get the most out of your journey. Use our mobile app or visit www.expedia.ca to plan your journey with us.
About BOOST®
BOOST® is dedicated to supporting individuals in confidently taking on their wellness journey, through convenient and nutritious options. BOOST® offers a robust line of delicious products that meet the needs of many consumers and patients seeking complete and balanced nutrition. Perfect for on the go, or when you are not getting enough from your daily diet, our wide range of products are available in both powder and ready-to-consume formats. These products include BOOST® Original, BOOST ® High Protein, BOOST ® Carb Smart, BOOST ®, BOOST ® Just Protein, BOOST ® Protein+™, BOOST® Kids, and BOOST ® Powder. To learn more, visit boostnutrition.ca.
About Smurfs (Paramount Animation)
When Papa Smurf (John Goodman) is mysteriously taken by evil wizards, Razamel and Gargamel, Smurfette (Rihanna) leads the Smurfs on a mission into the real world to save him. With the help of new friends, the Smurfs must discover what defines their destiny to save the universe. Smurfs features an all-star voice cast including Rihanna, James Corden, Nick Offerman, JP Karliak, Daniel Levy, Amy Sedaris, Natasha Lyonne, Sandra Oh, Jimmy Kimmel, Octavia Spencer, Nick Kroll, Hannah Waddingham, Alex Winter, Maya Erskine, Billie Lourd, Xolo Maridueña, Marshmello, with Kurt Russell and John Goodman.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Cand Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.
About Specsavers
Specsavers is an optometrist-owned and -led business that entered the Canadian market in late 2021. Since then, over 150 locations have opened across the country, in B.C., Alberta, Ontario, and Manitoba. As part of Specsavers’ commitment to accessible eyecare, Specsavers equips every location with optical coherence tomography (OCT) technology, which helps optometrists to detect sight-threatening conditions, such as age-related macular degeneration, glaucoma and diabetic eye disease, in their earliest stages.
Founded in the UK 40 years ago by optometrist husband-and-wife team, Doug and Mary Perkins, there are now more than 2,700 Specsavers healthcare businesses globally, serving over 44 million patients and customers. Specsavers is driven by its purpose of “changing lives through better sight” and aims to transform the way Canadians experience eyecare by offering exceptional service, advanced clinical equipment and affordable and quality eyewear.
About CTV
CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital channels CTV Throwback and CTV Movies, streaming on demand from CTV.ca and the CTV app. CTV has been Canada’s most-watched conventional television network for the past 23 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV’s parent company is Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.
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