Matthew Almeida
CTV – CTV2
CTV Announces THE AMAZING RACE CANADA Partners and Grand Prize Sponsors Ahead of Season 12 Premiere, July 7
– Returning partners Expedia®, Desjardins Group, and BOOST® are joined by new partners Café William, Molson Coors Beverage Company, Bell Canada, and Pür & Simple –
– The Season 12 winning team takes home a $250,000 cash prize, and a trip around the world courtesy of Expedia –
– The Season 12 winning team takes home a $250,000 cash prize, and a trip around the world courtesy of Expedia –
TORONTO (June 16, 2026) – CTV announced today the new and returning partners for Season 12 of THE AMAZING RACE CANADA, as Canada’s #1 program gets set to take its mark at the starting line Tuesday, July 7 at 9 p.m. ET/PT on CTV and streaming next day on Crave. Returning partners include Expedia®, Desjardins Group, and BOOST®, alongside new partners Café William, Molson Coors Beverage Company, Bell Canada, and Pür & Simple. Details around Season 12 of THE AMAZING RACE CANADA, including the teams participating are set to be announced in the coming weeks.
Built for adventure, Expedia® returns for a sixth consecutive season as THE AMAZING RACE CANADA’s official prize partner, rewarding teams during each leg of the Race. This season, each first-place team receives OneKeyCash™ from Expedia and $10,000 cash. New for Canadian travellers, OneKeyCash™ from Expedia gives racers added flexibility to book eligible hotels, vacation rentals, car rentals, and more on Expedia. Teams arriving first at the mat throughout the Race win $5,000 in OneKeyCash™, plus an additional $10,000 cash prize to put toward flights and future travel experiences. Also joining the Race in an expanded capacity this season, Expedia becomes the series’ grand prize sponsor, awarding the Season 12 champions an unforgettable trip around-the-world.
Desjardins Group celebrates its fifth season partnering with THE AMAZING RACE CANADA, with “The Assist by Desjardins” returning for a fourth consecutive year after its debut in Season 9. Featured in select challenges during the Race, The Assist gives teams strategic advantages at critical moments in the competition. In some cases, this valuable support is offered by a local small business owner or expert. In support of the partnership, Desjardins also launches new creative showcasing how it helps not only racers, but also individuals across Canada manage their finances, protect what matters, and achieve their goals.
Returning for a third consecutive season, BOOST® joins THE AMAZING RACE CANADA with a custom challenge highlighting its lineup of High Protein nutritional beverages. Teams will also have multiple opportunities to level up during the Race and compete for additional $5,000 cash prizes on various legs throughout the season.
Joining THE AMAZING RACE CANADA as a new partner this season, Café William is featured in a custom challenge inspired by their unique sail-transported coffee, highlighting the brand’s bold collection and diverse product lineup. Teams can also enjoy their coffee on the go with Café William tumblers accompanying them on their journey.
Also taking part in THE AMAZING RACE CANADA this season, Molson Canadian has a custom challenge highlighting the brewer’s diverse portfolio of iconic beer brands, premium offerings, and flavour-forward beverages.
Bell Canada teams up with the Race as a leg prize sponsor in Episode 1, with the partnership featuring in-show brand integration and sponsored messaging throughout the broadcast.
The series also welcomes Pür & Simple, a leader in the better breakfast category. In a featured episode, racers make their way to a newly opened Pür & Simple location to retrieve their next clue, bringing the brand directly into the Race experience.
“THE AMAZING RACE CANADA continues to offer brands a unique opportunity to reach highly engaged audiences at scale,” said Matt McGowan, SVP, Business Solutions, Bell Media. “From integrated brand moments woven naturally into the series, to expanded content and promotional opportunities that amplify visibility and audience interaction, this season delivers meaningful value for advertisers while creating an unforgettable experience for viewers across every platform.”
Inspired by the unforgettable destinations seen across THE AMAZING RACE CANADA, CTV also launches “100 Places to Visit in Canada” – a curated celebration of the experiences, landmarks, and hidden gems that make this country truly remarkable. From iconic bucket-list destinations to unexpected local favourites, the initiative celebrates the places that define Canada’s diverse landscapes, cultures, and communities. Designed to spark curiosity and fuel adventure, the list captures the spirit of discovery that resonates long after the journey ends. It’s a nationwide celebration of travel, storytelling, and the moments that turn places into memories. Because whether you’re racing across the country or roaming close to home, Canada is always worth exploring.
Bell Media Brand Partnerships continues to provide impactful partnership opportunities for brands looking to connect with engaged audiences through integrated storytelling and cross-platform activations across broadcast, digital, and social channels. THE AMAZING RACE CANADA is produced by Insight Productions Ltd. (A Blue Ant Studios Company) and hosted by Olympic Gold Medallist, Jon Montgomery.
Season 11 of THE AMAZING RACE CANADA was the overall #1 program among total viewers for the full 2024-25 broadcast year, with a season average of 1.3 million viewers. It also closed out its 11th consecutive year as Canada’s most-watched summer series among the key A25-54 demo. The series has amassed a total of 55 Canadian Screen Award nominations and 30 wins during the past 11 seasons.
Social Media
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- @pursimpleca
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- @BoostNutritionCanada
- @CafeWilliam_
- @Molson
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- Facebook.com/MolsonCanadian
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About Expedia®
Expedia® is an all-in-one travel shop where travelers can plan and book everything they need for their trip while saving on flights, hotels, vacation rentals, car rentals, and activities. Expedia delivers personalized, easy-to-use travel tools that make it easy to build a complete trip without juggling multiple sites, while allowing travelers to search, compare, and book multiple trip elements side by side. Expedia also unlocks more value with Bundle & Save deals, giving travelers savings when they book more than one part of their trip. With One Key, Expedia’s cross-brand loyalty program, every booking earns OneKeyCash™ and access to member-only prices and perks, making trips more rewarding. In 2026, Expedia marks its 30th anniversary. As one of the first online travel agencies, it continues to be the one place you go to go places. Use our mobile app or visit www.expedia.ca to plan your journey with us.
About Desjardins Group
Desjardins Group is the largest cooperative financial group in Canada and the eighth largest in the world, with assets of $524.3 billion as at March 31, 2026. Desjardins has been named one of the top employers in Canada by both Forbes magazine and Mediacorp. It offers a full range of products and services through its extensive distribution network, its online platforms, and its subsidiaries across Canada. In addition to being ranked among the world’s strongest banks according to The Banker magazine, Desjardins has one of the highest capital ratios and one of the highest credit ratings in the industry.
About BOOST®
BOOST® is Canada’s trusted nutrition brand, helping people live stronger, more active lives through high-quality, science-backed nutritional solutions. From everyday wellness to specialized needs, BOOST offers high-protein, nutrient-dense products designed to fuel energy, strength, and recovery across all life stages. Rooted in care, inclusivity, and innovation, BOOST makes nutrition simple, effective, and great-tasting — so every Canadian can get a little BOOST® every day. To learn more, visit boostnutrition.ca.
About Café William
Established in Sherbrooke since 1988, Café William is one of Canada’s leading importers of organic and fair-trade coffees. The company aims to produce the world’s most sustainable coffee by combining innovation, social responsibility, and exceptional quality. As a B Corp certified company, Café William innovates at every stage: sail-powered shipping, electric roasting, eco-friendly packaging, and rigorous sourcing.
About Molson Coors Beverage Company
For 240 years, Molson Coors has brewed beverages that unite people for all life’s moments. From Molson Canadian, Coors Light, Miller Lite, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Vizzy Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
About Bell
Bell is Canada’s largest communications company, leading the way in advanced fibre and wireless networks, enterprise services and digital media. By delivering next-generation technology that leverages cloud-based and AI-driven solutions, we’re keeping customers connected, informed and entertained while enabling businesses to compete on the world stage. To learn more, please visit Bell.ca or BCE.ca.
About Pür & Simple
Pür & Simple is a Canadian breakfast and brunch brand redefining the daytime dining experience through exceptional food, genuine hospitality, and an inviting atmosphere. Built on the philosophy of better food, better service, and better vibes, we elevate classic favourites with high quality ingredients, creative presentation, and memorable guest experiences.
Our mission is simple: to make every visit feel special and leave guests excited to come back. With a growing presence across Canada, Pür & Simple continues to set a new standard for breakfast and brunch.
About CTV
CTV is Canada’s most-watched broadcaster, providing unparalleled entertainment content across two broadcast networks; a powerful suite of specialty channels with CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, CTV Sci-Fi Channel, CTV Nature Channel, CTV Speed Channel, and CTV Wild Channel; and digital channels CTV Throwback and CTV Movies. CTV also features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and most-trusted local newscasts. CTV is available on Crave, the largest Canadian-owned streamer. CTV is from Bell Media, Canada’s leading media, and entertainment company, with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media.
Source: Numeris, TARC Season 11, July 8, 2025 – Sept. 16, 2025, final data. Summer 2025 (May 19-Sept. 7, 2025). Ranking based on commercial stations only.
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