CTV Partners with Walmart Canada for SUPERMARKET SWEEP: CANADIAN EDITION Campaign
– Produced by Bell Media Studios, SUPERMARKET SWEEP: CANADIAN EDITION features SUPERMARKET SWEEP executive producer and host Leslie Jones, and ETALK’s Traci Melchor –
– The collaboration features three mini-sweep segments kicking off tonight on ETALK at 7 p.m. ET/PT on CTV –
– SUPERMARKET SWEEP airs Sundays at 8 p.m. ET/PT on CTV, beginning Oct. 18 –
– The collaboration features three mini-sweep segments kicking off tonight on ETALK at 7 p.m. ET/PT on CTV –
– SUPERMARKET SWEEP airs Sundays at 8 p.m. ET/PT on CTV, beginning Oct. 18 –
TORONTO (October 15, 2020) – Canada, on your cart. Get set. Go! CTV announced today a new brand partnership with Walmart Canada in support of the new CTV series SUPERMARKET SWEEP, premiering Sunday, Oct. 18 at 8 p.m. ET/PT on CTV, CTV.ca, and the CTV app. Launching tonight, SUPERMARKET SWEEP: CANADIAN EDITION is a multi-platform campaign unfolding as a mini version of the classic game show as the Fremantle-produced series reboot comes to CTV.
Produced by Bell Media Studios, SUPERMARKET SWEEP: CANADIAN EDITION features SUPERMARKET SWEEP executive producer and host Leslie Jones and ETALK senior correspondent, Traci Melchor. The mini-sweep campaign follows four participants competing against each other in two separate face-offs, airing tonight (Oct. 15) and Friday, Oct. 16 on CTV’s ETALK (7 p.m. ET/PT on CTV).
The winner from each face-off competes in the finals airing during the series premiere of SUPERMARKET SWEEP on CTV (Oct. 18). The winner of SUPERMARKET SWEEP: CANADIAN EDITION will receive $2,500 in Walmart Canada gift cards, while an additional $2,500 will be donated to a Walmart Canada-supported charity of the winner’s choice.
“This customized collaboration demonstrates the exceptional content that CTV and Bell Media Studios can create to amplify international brands, while giving viewers a unique complementary viewing experience,” said Justin Stockman, Vice-President, Brand Partnerships and Client Strategy, Bell Media.
“Walmart Canada is thrilled to partner with CTV on SUPERMARKET SWEEP: CANADIAN EDITION. This initiative is a great opportunity to showcase our brand in a fun and interactive way. In these unprecedented times, we want to remind Canadians of our commitment to everyday low prices because as millions of customers experience every day, Walmart is the #1 place to save money on groceries,” said Tammy Sadinsky, Vice-President, Marketing Communications, Walmart Canada.
In partnership with media agency Mindshare, SUPERMARKET SWEEP: CANADIAN EDITION is inspired by challenges seen in the SUPERMARKET SWEEP reboot with unique branding elements woven into the mini-sweep challenges. All filming of the four participants was shot virtually.
The campaign also includes custom social media content and amplification across ETALK’s channels. Social audiences can put their supermarket savvy to the test in interactive versions of the mini-sweep challenges on @etalkctv’s Instagram Story. These multi-card features invite users to “play along” on their phones by leveraging the engagement tools unique to the Story surface in game play.
The fast-paced and energetic series SUPERMARKET SWEEP follows three teams of two as they battle it out using their grocery shopping skills and knowledge of merchandise to win big cash prizes. The original format aired from 1965-1967 and went on to become a worldwide sensation.
ETALK, the #1 entertainment newsmagazine in Canada, airs weeknights at 7 p.m. ET/PT on CTV and 7:30 p.m. ET/PT on CTV2.
About ETALK:
Hosted by anchors Tyrone Edwards and Lainey Lui, who is backfilling permanent anchor Danielle Graham’s maternity leave, and senior correspondent Traci Melchor, reporters Chloe Wilde, Sonia Beeksma, and L.A. correspondent Liz Trinnear, ETALK is the #1 most-watched entertainment newsmagazine in Canada. From the OSCARS® and the EMMY® Awards, to the GOLDEN GLOBE®’s, ETALK is front-and-centre, delivering up-to-the-minute news in film, television, music, and more. Celebrating both home-grown talent and international stars, ETALK became the first daily Canadian entertainment newsmagazine when it launched in 2002. ETALK is produced by Bell Media Studios. Executive Producers are Manny Groneveldt and Jennifer Morrison. Nanci MacLean is Vice-President, Bell Media Studios and President, Pinewood Toronto Studios. Pat DiVittorio is Vice-President, CTV and Specialty Programming. Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media. More information about ETALK can be found at etalk.ca, as well as on Twitter, Instagram, Facebook and YouTube at @etalkCTV.
About CTV
CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital channels CTV Throwback and CTV Movies, streaming on demand from CTV.ca and the CTV app. CTV has been Canada’s most-watched television network for the past 19 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV’s parent company is Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.
About Walmart Canada
Walmart Canada operates a chain of more than 400 stores nationwide serving more than 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited by more than 900,000 customers daily. With more than 90,000 associates, Walmart is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated more than $400 million to Canadian charities. Additional information can be found at at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.
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