CTV Saskatoon Celebrates 26th Annual TREE OF PLENTY in Support of the Saskatoon Food Bank
— December 12, 2016
– PotashCorp pledges to match the first $500,000 for all Saskatchewan food bank cash donations, helping community generosity go twice as far this holiday season –
SASKATOON (December 12, 2016) – With the holidays fast approaching, CTV Saskatoon proudly partners with the Saskatoon Food Bank and Learning Centre to help make the season brighter for local families this year with the launch of its 26th Annual TREE OF PLENTY campaign. From now through Saturday, Dec. 31, CTV Saskatoon encourages everyone across the region to take part by donating food items or cash to the Saskatoon Food Bank (202 Avenue C South) or online at saskatoonfoodbank.org.
“The demand for healthy food for families in need is great throughout the year and pronounced during the holidays, especially for children,” said David Fisher, Vice-President and General Manager, CTV Saskatoon. “We are thankful for the generosity of viewers across our great community, and proud to uphold the TREE OF PLENTY campaign in partnership with the Saskatoon Food Bank with the support of PotashCorp, which aims to ensure that no one in our community goes without.”
“Last year we supplied 78,708 food baskets, helping 215,893 children, vulnerable citizens, seniors, and working families,” said Laurie O’Connor, Executive Director, Saskatoon Food Bank. “The generosity of the community is always amazing, and this year donations go twice as far with PotashCorp matching the first $500,000 in cash donations to the Saskatchewan Food Bank.”
The Saskatoon Food Bank tackles tough issues linked to hunger and poverty every day. Of the 21,000 people it serves each month, almost half are children. Because of the strong support received from the community, the Saskatoon Food Bank is able to provide much needed nutrition to people from all walks of life, offering programs and services that support people to build brighter futures. This holiday season, PotashCorp is matching each dollar donated to food banks across the province until December 31.
As the world’s largest crop nutrient company, PotashCorp plays an integral role in global food production. The company produces the three essential nutrients required to help farmers grow healthier, more abundant crops. With global population rising and diets improving in developing countries, crop nutrients such as potash, phosphates, and nitrogen offer a responsible and practical solution to help produce the food we need from the land we have.
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 15 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.