CTV Spreads Holiday Cheer as THE SANTA CLAUS PARADE Comes to Town, Nov. 18 on CTV

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Toronto,ON (November 2, 2012) – He’s made a list, checked it twice, and iscoming to CTV in just a few short weeks. With the holidays just around thecorner, CTV announced today the broadcast details for the 108^th SANTA CLAUS PARADE. For a third year ina row, CTV is the exclusive broadcast partner of the annual holiday parade –the world’s longest-running children’s parade. Returning to anchor the belovedholiday tradition are CTV Toronto’s Ken Shaw and CP24’s Melissa Grelo. The90-minute broadcast airs Sunday, Nov. 18 from 4:30-6 p.m., on CTV (5:30-7 p.m. AT on CTV Two Atlantic), andon the go via CTVMobile equipped cell phones (visit CTV.ca/SantaClausParade toconfirm local broadcast times). Viewers can relive the festive broadcast ondemand on CTV.caand the CTV iPad App following the broadcast.

 

Back biggerand better than ever, THE SANTA CLAUSPARADE welcomes a new partnership as the parade joins forces with the CFLto celebrate the 100^th GREY CUP on TSN with a new CFL float featuringthe real Grey Cup trophy. This year, viewers can enjoy more than 23 animatedfloats, hundreds of costumed participants, live bands, clowns, personalities,and of course – the big man in red himself, and Mrs. Claus. The CTV broadcasttakes viewers inside the holiday magic of THESANTA CLAUS PARADE as crew members, camera operators, and the CTV chopperwork together to give those at home the best seat at the parade.

 

This year’sbroadcast also includes CTV exclusive Canadian yuletide greetings from some ofthe biggest stars in entertainment, including global superstar Taylor Swift, popsensation Adam Lambert, THE X FACTOR’s Demi Lovato, international chart-topperCarly Rae Jepsen, ONCE UPON A TIME star Lana Parrilla, teen pop star CodySimpson, TV’s most trusted doctor, DR. OZ, and Erica Durance from CTV’s SAVINGHOPE, to name a few.

 

“There is no better way to kick off the holidays than to sitback and watch a beloved family tradition,” said Phil King, President, CTVProgramming and Sports. “Back for a third year in a row, the CTV broadcast of THESANTA CLAUS PARADE brings the holiday spirit to families acrossthe country, capturing the best magical moments from the parade.”     

 

Bell Media’s cross-promotionalresources supporting THE SANTA CLAUS PARADE broadcast include CANADAAM, CTV News Toronto, and ETALK, with ongoing stories about paradevolunteers, behind-the-scenes footage from Santa’s workshop, and fun facts aboutfloat building. Plus, leading up to the CTV’s parade broadcast, CP24 willfeature live highlights in advance, as well as day-of coverage.

 

But thefestive support does not end there! In addition to on-air coverage, CTV hasbrought back CTV.ca/SantaClausParade– a special website where visitors can find a downloadable map of the paraderoute, and a printable colouring book, plus catch up on the latest THE SANTA CLAUS PARADE news, and take atrip down memory lane with photos from last year’s parade. After the parade,viewers can stream the parade footage on-demand and watch exclusive videocontent created by CTV. CP24 has also created a Santa hub that can be accessedthrough cp24.com – featuring links to handyparade tips, a festive colouring book, and a photo gallery preview of theparade.

 

TheTwitterverse is also invited to get in the holiday spirit by joining @CTV_Television for a Retweet toWin contest on Friday, November 16.

 

About TheSanta Claus Parade

The Santa Claus Parade is the largest parade in Canada and the most popularholiday parade of its kind in the world. More information on the Parade,including a detailed map of the Parade route, can be found at thesantaclausparade.com.

 

AboutCTV CTV is Canada’s largest private broadcaster. Featuring a wide range ofquality news, sports, information, and entertainment programming, CTV isCanada’s most-watched television network. CTV is a division of Bell Media,Canada’s premier multimedia company with leading assets in television, radioand digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largestcommunications company. More information about CTV can be found on thenetwork’s website at ctv.ca.

SOCIAL MEDIA LINKS:

Twitter: @CTV_PR @CTV_Television

@CP24

@TOSanta – Official Parade Twitteraccount

@melissagrelo – Melissa Grelo

@KenShawCTV– Ken Shaw

 

Facebook: facebook.com/ctv

facebook.com/TOSantaParade

 

– HOHOHO –

For more information:

Jacqui VanSickle, CTV and CTV Two, 416.384.5091 or jacqueline.vansickle@bellmedia.ca

Allie Page, CTV and CTV Two, 416.384.4596 or allie.page@bellmedia.ca