Madison Keegan
Bell Media – Astral
CTV’s THE AMAZING RACE CANADA Welcomes Season 5 Sponsors
– Chevrolet and BMO return to Canada’s most-watched summer series –
– Sinorama, Canadian Tire’s Woods brand, and Campbell’s join as new partners –
– Grand Prize includes $250,000 cash prize and The Next Generation 2018 Chevrolet Equinox True North Edition –
– Sinorama, Canadian Tire’s Woods brand, and Campbell’s join as new partners –
– Grand Prize includes $250,000 cash prize and The Next Generation 2018 Chevrolet Equinox True North Edition –
TORONTO (May 31, 2017) – Summer is here and with it, Season 5 of THE AMAZING RACE CANADA! Canada’s most-watched summer series welcomes returning partner Chevrolet, which has been with the series for all five seasons, and BMO, which enters its third consecutive season as a partner. New onboard this year are Sinorama, Canadian Tire’s Woods brand, and Campbell’s. All five brands help kick-off a journey like no other, with an all-new fifth season of THE AMAZING RACE CANADA airing Tuesdays at 8 p.m. ET/PT beginning July 4 on CTV and CTV GO.
“THE AMAZING RACE CANADA is a juggernaut on the summer TV schedule and this impressive group of partners is proof of that,” said Laird White, Director, Brand Partnerships, Bell Media. “Not only do key brands keep coming back year-after-year, the series continues to attract new partners. This season we look forward to more incredible holistic integrated and branded content as well as amplifying our partnerships on digital and social platforms.”
Season 4 of THE AMAZING RACE CANADA averaged 1.9 million viewers per week, making it the most-watched series of the summer for the fourth consecutive year. Winners Steph Leclair and Kristen McKenzie took home $250,000 in cold hard cash, two Chevrolet vehicles, and a trip for two around the world.
Season 5 will see Racers travel across Canada and beyond, tackling non-stop challenges in the country’s favourite summertime adventure. Canadians can also look forward to special tributes to the 150th anniversary of Canadian confederation throughout the season.
This season’s grand prize is a Next Generation 2018 Chevrolet Equinox True North Edition for each of the winners, a once-in-a-lifetime trip around the world for two, $250,000 in cash, and THE AMAZING RACE CANADA title. Racers will also be competing for special leg prizes, awarded to the first team to cross the mat in each of the episodes leading up to the finale.
CTV Brand Partnerships is working closely with these clients to create all new and dynamic content across all broadcast, digital, and social platforms.
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About Chevrolet Canada
Founded in 1911 in Detroit, Chevrolet is now in over 100 countries and sells over 4 million cars a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook at http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.
About BMO Financial Group
Established in 1817, and currently marking its 200th year of operations, BMO Financial Group is a highly diversified financial services provider based in North America. With total assets of $692 billion as of January 31, 2017, and more than 45,000 employees, BMO provides a broad range of personal and commercial banking, wealth management and investment banking products and services to more than 12 million customers and conducts business through three operating groups: Personal and Commercial Banking, Wealth Management and BMO Capital Markets.
About Sinorama
Sinorama is a public travel company headquartered in Montréal, Canada. Since its foundation in 2005, Sinorama has developed into a leading travel group in Canada specialized in Asia tours and bus tours. It covers a wide range of products on a global basis and is trusted by numerous customers: over 130,000 passengers from more than 50 countries and regions have traveled with Sinorama to Asia; more than 100,000 travelers choose Sinorama’s bus tours to visit North America and Europe annually. Sinorama also offers air tickets from more than 100 air companies at competitive prices.
More information about Sinorama can be found at www.sinorama.ca, on Facebook at http://www.facebook.com/sinorama or by following @sinoramagroup on Twitter.
About Woods
Since 1885, Woods has been recognized as Canada’s foremost manufacturer and distributor of sleeping bags, outerwear, tents and packs. The company has supplied expeditions to all parts of the world and brings to its regular lines of products the same quality and care demanded by world explorers. Over the years, the Woods name has become synonymous with rugged, dependable outdoor equipment and embodies the TRUE. NORTH. STRONG™.Woods is owned by Canadian Tire.
About Campbell Company of Canada
Campbell Company of Canada is driven and inspired by our Purpose, “Real food that matters for life’s moments”. The Company makes a range of products from high-quality soups and simple meals to snacks and healthy beverages. For over 86 years in Canada, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories, and to what’s important today. Led by its iconic Campbell’s brand, the company’s portfolio includes Pepperidge Farm, Goldfish, V8, Prego, Pace and Plum Organics. For the foodservice industry, Campbell’s markets frozen soups and healthcare products such as Campbell’s Verve and Eating Smart Soups. Based in Etobicoke, Ontario, the Canadian operation is a strong supporter of local non-profit and charitable organizations and is one of the largest contributors to food banks across Canada. For more information, visit www.campbellsoup.ca.
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