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Discovery Teams with Ski-Doo to Deliver ESCAPE MOUNTAIN Across Multiple Platforms
– Launched as a three-part digital series for Discovery.ca, ESCAPE MOUNTAIN to air as a one-hour special, Nov. 21 on Discovery –
TORONTO (November 15, 2019) – Discovery and Ski-Doo have teamed up to launch the thrilling one-hour special ESCAPE MOUNTAIN, which combines the challenge of an escape room in a rugged and extreme environment. Currently available as a three-part digital series on Discovery.ca and Discovery GO, the one-hour ESCAPE MOUNTAIN television special airs Thursday, November 21 at 8 p.m. ET on Discovery.
“We are beyond excited to partner with Ski-Doo on this unique and innovative content piece,” said Justin Stockman, Vice-President, Brand Partnerships, Bell Media. “This relationship provides an opportunity to leverage Discovery’s digital, social, and linear platforms to help Ski-Doo build mass awareness around their brand as we head into winter.”
ESCAPE MOUNTAIN is being promoted via:
- 1 x :30 trailer to run across Discovery networks and TSN
- 1 x :15 digital pre-roll trailer on targeted sites
- Amplification via social media through organic and paid posts on Discovery handles
- One-hour special rebroadcast on Discovery networks Discovery Science and Discovery Velocity.
ESCAPE MOUNTAIN features five professional snowmobile riders, skiers, and snowboarders dropped in the frozen wilderness with no gear or sense of direction. Pro snowmobile riders Ashley Chaffin, Tony Jenkins, and Rob Alford join pro snowboarder Craig McMorris and pro skier Sean Pettit to conquer the world’s most extreme escape room. With nothing but their Ski-Doo snowmobiles and some clues to guide them, they must work together to solve a series of intense, will-testing challenges. However, one massive obstacle stands in the way – a mountain.
About Discovery:
With compelling real-life programming that inspires and entertains, Discovery reveals the world in all its wonder, diversity and amazement. Discovery offers a signature mix of adrenaline-charged stories, larger-than-life personalities and vivid imagery for viewers with curious minds. With the best factual programming from Canada and around the world, Discovery captures the excitement of a passion for life – one lived fully and at its most extreme. With exceptional and immersive storytelling, the channel offers in-depth, behind-the-scenes glimpses at the extraordinary people and places that shape our world. Discovery Canada is a joint venture between Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company, and Discovery Communications Inc. Find more information and interactive online features at Discovery.ca
About BRP:
We are a global leader in the world of powersports vehicles, propulsion systems and boats, built on over 75 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft, Manitou and Telwater boats, Evinrude and Rotax marine propulsion systems, as well as Rotax engines for karts, motorcycles and recreational aircraft. We complete our lines of products with dedicated parts, accessories and clothing to fully enhance the riding experience. Our annual sales are C$5.2 billion across 120 countries, and our global workforce is made up of more than 12,500 driven, resourceful people. www.brp.com @BRPnews
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