E!’s I AM CAIT Premiere on July 26 Claims #1 Spot Among Entertainment Specialty Programs
– I AM CAIT is #1 with key 18-49 adult and female demos –
– E! is on track for its best year to-date, up nearly 50% over last year –
– E! is on track for its best year to-date, up nearly 50% over last year –
To tweet this release: http://bmpr.ca/1MSCL3Z
TORONTO (August 6, 2015) – Final data from Numeris (BBM Canada) confirms that the debut of E!’s I AM CAIT on July 26 was the #1 entertainment specialty program of the day for total viewers and the key A18-34, A18-49, and A25-54 demos during its 8 p.m. ET timeslot. With an average audience of 305,700 viewers, I AM CAIT doubled the average audience for the timeslot, and delivered an increase of 72% in its key 18-49 demo, compared to the last broadcast year. Overall, E! is on track for its best year to-date, up nearly 50% among A18-49 over 2014. Compared to all specialty stations, E! has seen the largest audience growth with total viewers and the key A25-54 demos, and is now Top 5 among Adults, Females, and Males aged 18-34 and 18-49.
**MEDIA NOTE** Photography for E! programming is available online at BellMedia.ca/PR.
New episodes of I AM CAIT continue this August on Sundays at 8 p.m. ET on E!.
–
Sunday, Aug. 9
8 p.m. – I AM CAIT – “The Road Trip – Part 2”
Caitlyn Jenner sets out to give her new friends the trip of a lifetime, and in turn, they challenge her to break down her walls and get personal. Meanwhile, Cait must also figure out how to balance her old friendships with her new ones.
SOCIAL MEDIA LINKS:
E!
E! on Facebook
E! on Twitter
E! on Instagram
I AM CAIT
@Caitlyn_Jenner
**MEDIA NOTE** Photography for E! programming is available online at BellMedia.ca/PR.
New episodes of I AM CAIT continue this August on Sundays at 8 p.m. ET on E!.
–
Sunday, Aug. 9
8 p.m. – I AM CAIT – “The Road Trip – Part 2”
Caitlyn Jenner sets out to give her new friends the trip of a lifetime, and in turn, they challenge her to break down her walls and get personal. Meanwhile, Cait must also figure out how to balance her old friendships with her new ones.
SOCIAL MEDIA LINKS:
E!
E! on Facebook
E! on Twitter
E! on Instagram
I AM CAIT
@Caitlyn_JennerAbout E!
E! is television’s top global destination for all things pop culture. The network is currently available to 6.5 million cable and satellite subscribers across Canada. E! content is available anytime and anywhere, including eonline.ca, @EOnlineCanada,Facebook, and other emerging platforms. The pulse of pop culture, E! features a variety of programming including hit reality series, fascinating profiles of the world’s biggest stars, up-to-the-minute entertainment news, witty talk series, and the best live red carpet coverage from Canada and around the world. E! is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
Source: Numeris (BBM Canada), Station growth based on Q1-3 BY14/15
– E! –
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