Fall Out Boy, Icona Pop, Serena Ryder, and Down With Webster Announced as First Performers for MUCH PRESENTS: THE BIG JINGLE

TORONTO (November 11, 2013) –Muchand Live Nation announced today American pop-rockers Fall Out Boy, Swedish electro- duo Icona Pop, JUNO Award-winningsinger-songwriter Serena Ryder, andrap-rockers Down With Webster,as the first performers for the annual holiday concert event, MUCH PRESENTS: THE BIG JINGLE, inSupport of Virgin Mobile’s RE*Generation. Set to light up thestage at Toronto’s Air Canada Centre on Saturday,Dec. 7, the star-studded line-upis sure tomake this year’s event a high-energy dance-fest. MUCHPRESENTS: THE BIG JINGLE airs exclusively on Much, Saturday, Dec. 14 at 6 p.m. ET.

Tickets for the  holiday extravaganza go on sale Saturday, Nov. 16, at 12 p.m. ET at www.livenation.com, with onedollar from every ticket sold donated to Virgin Mobile’s RE*Generationpartner Eva’s Initiatives, with Much and Live Nationmatching all donations made throughout the concert. Virgin Mobile’sRE*Generation is a movementthat supports at-risk and homeless youth in Canada.

MuchCloser and Virgin Mobile Members getthe early bird special giving them access to pre-sale tickets, Wednesday,Nov. 13 to Friday, Nov. 15, starting at 10 a.m. ET. VirginMobile Members also get $10 off the regular ticket price during the pre-sale.

“Much is ready to deck the halls with the second annual concert event MUCH PRESENTS: THE BIGJINGLE,” saidSheila Sullivan, Executive Producer, Specials, Bell Media. “With thechart-topping, hit makers already on board, and more acts to be announced overthe next few weeks, THE BIG JINGLE is ready to make its mark on this year’sholiday calendar.”

“At Virgin Mobile we are passionateabout our fight to end youth homeless in Canada,” said Joseph Ottorino, ManagingDirector, Virgin Mobile Canada. “We are happy to be working with Much on anamazing event like THE BIG JINGLE to support RE*Generation and help create awarmer reality for at-risk and homeless youth this winter.”

In early 2008, Virgin Mobile Canada and Virgin Unitejoined forces to create the RE*Generation movement to empower a generation tohelp its own and provide a national platform to discuss issues affecting youthhomelessness. With more than 65,000 at-risk and homeless youth in Canada,Virgin Mobile Canada is committed to fighting youth homelessness. TheRE*Generation movement works to get homeless youth off the streets and bringtogether Canadians and organizations to create new opportunities and brighterfutures for at-risk youth across the country. Join the RE*Generation movementto help at-risk and homeless youth across Canada by clicking here.

Broadcast sponsors of MUCHPRESENTS: THE BIG JINGLE are Virgin Mobile,Astro^® kik^TM, H&M, and The Source.

About theSponsors:

Astro^® kik™
Kik it up a notch at MUCH PRESENTS: THE BIG JINGLE! Fans can visit the biggest holidayevent of the season and show off their best rock and roll kik as well as samplenew flavours.

H&M

H&M offers the most fashionablegifts for everyone! Look out for special H&M gift givers

at MUCH PRESENTS: THE BIG JINGLE andin a city near you! #hmgiftgiving.

TheSource

Much has teamed upwith The Source to give one lucky viewer and a friend a chance to

win a trip to Toronto for a VIPbackstage experience at this year’s MUCH PRESENTS:

THE BIG JINGLE, including a meet andgreet with one of the performers!

About Virgin Mobile Canada

Virgin Mobile Canada rewards, entertains andconnects like no one else, delivering the super-hot phones on the blazing fast4G network.  Virgin Mobile Members also get benefits like exclusive VIPaccess and deals and award-winning service. 91% of Members would also recommendVirgin Mobile to a friend. The Virgin Mobile group of companies has attractedmore than 18 million customers worldwide. Virgin Mobile phones are available atmore than 4,000 locations nationally including The Source, Virgin Mobile retaillocations and additional retail partners. Virgin Mobile products can also bepurchased onlineor by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebookand Twitter.

About Live Nation Entertainment:
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainmentcompany comprised of four market leaders: Ticketmaster, Live Nation Concerts,Artist Nation Management and Live Nation Media/Sponsorship. For additionalinformation, visit www.livenation.com/investors.

About Much

Much is the go-to channel for all things pop-culture, deliveringtrendworthy, topical programming, and exclusive live events. From the MUCHMUSICVIDEO AWARDS to its industry-leading online and social media outreach,including Much.ca, on Twitter (with overhalf a million followers), and Facebook (with morethan 1.3 million likes and counting), Much continues to deliver unique andclever programming to its audience. Much supports the Canadian music videoproduction industry with its annual, multi-million dollar contribution toMuchFACT. Muchis available in more than 8.2 million homes across Canada via satellite, IPTV,and cable, as well as more than 1 million mobile devices. Much is a division of Bell Media, which is part of BCE Inc.(TSX, NYSE: BCE), Canada’s largest communications company.

Follow Much on Twitter: @much

Follow Fall Out Boy on Twitter: @falloutboy

Follow Icona Pop on Twitter: @iconapop

Follow Serena Ryder on Twitter: @serenaryder

Follow Down With Webster on Twitter: @downwithwebster

– Much –

Formore information:

NicolaKrishna, Much MTV Group, 416.384.5276, nicola.krishna@bellmedia.ca

For more information on Virgin Mobile Canada:

Sheryl Davey, Virgin Mobile Canada, 416-607-8412, sheryl.davey@virginmobile.ca

For more information on Live Nation:

Erin Smyth, Live Nation Canada, 416.260.4226, erinsmyth@livenation.com