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“…captures the joys, burdens, and revelations of being young, gifted, and Black.” – Black Girl Nerds
“… a comedy phenomenon where Black girl magic meets the harsh reality of everyday life.” – Now Toronto
4.5 out of 5 stars: “Bria Mack is a truly original show!” – In the Seats
(TORONTO) September 18, 2023 – On the heels of its world premiere at the 2023 Toronto International Film Festival, the Crave Original series BRIA MACK GETS A LIFE premieres on Crave on Friday, Oct. 13. The hysterical six-episode, half-hour comedy is the vison of creator and showrunner Sasha Leigh Henry, who was named one of Variety’s “10 Canadians to watch” in 2022 and is behind critically acclaimed short films Black Bodies and Sinking Ship. BRIA MACK GETS A LIFE follows a 25-year-old Black woman as she navigates adulthood in a predominantly white world, made all the more difficult, but also more tolerable, by Black Attack, her invisible hype girl. Episodes 1-3 of BRIA MACK GET A LIFE drop on Friday, Oct. 13 with episodes 3-6 dropping on Friday, Oct. 20. The official trailer for the series is available HERE. “We are thrilled to be working with Sasha, one of Canada’s most exciting and authentic contemporary storytellers, and our partners at New Metric Media on this hilarious new series,” said Justin Stockman, VP, Content Development & Programming. “BRIA MACK GETS A LIFE is unlike anything on television, and after the reaction of audiences at TIFF, we can’t wait to share it with Crave subscribers.” “I wanted my work on BRIA MACK GETS A LIFE to offer some catharsis of humour, zero’ing on the subtle and not-so-subtle exchanges that make people feel othered as they move through a predominantly white world,” said creator and showrunner Sasha Leigh Henry. “We’ve created a show that authentically portrays what it can be like to be a young Black woman trying to figure out who she is and how she wants to make her way through the world. It’s a real pleasure and honour to have our series premiere on Crave – it feels groundbreaking. It’s a beautiful opportunity for Canada to connect with this story and experience the brilliant performance of our trailblazing leads, Malaika Hennie-Hamadi and Hannan Younis.” After seven long years in University, fresh graduate and newly minted valedictorian, Bria McFarlane (Malaika Hennie- Hamadi), moves back home to the suburbs ready to finally take a break. But when her mother Marie (Leslie Adlam) shares her plan to retire early – and soon – Bria must coordinate her life, friends, dating, a place to live, and most importantly, a job, to fund it all, before time runs out. With her hype girl and most-trusted imaginary confidant, Black Attack (Hannan Younis), by her side, the series follows the pair as they take on the world… one microaggression at a time. Led by Hennie- Hamadi and Younis, the unfiltered comedy features a predominantly BIPOC cast including: Adlam; Manuel Rodriguez-Saenz; Amalia Williamson; Marlee Sansom; Preeti Torul; Robert Bazzocchi; Nia Cummins; Robert Clarke; Femi Lawson; Shannon Jardine; Catherine De Sève; and Mark Forward. Over the course of the season, the series illustrates the varied ways navigating adulthood can manifest anxiety, especially for a young, clever, Black woman. Punctuated by inner monologues and fantasies, BRIA MACK GETS A LIFE acutely explores what it feels like to figure out who you want to be in a world too eager to tell you who you are. On Thursday, Oct. 12, New Metric Media hosts the special event, BRIA MACK GETS A LIFE LIVE! at Comedy Bar in Toronto. The event features stand-up comedy, musical performances, and a screening of episode 1 and 2. For more information, please visit www.BriaMackGetsALife.tv. BRIA MACK GETS A LIFE is produced by New Metric Media in association with Bell Media’s Crave with the participation of the Bell Fund. Executive producers are Sasha Leigh-Henry, Mark Montefiore, and Tania Thompson; Angelique Knights and Tamar Bird serve as producers; and directors are Sasha Leigh-Henry and Kelly Fyffe-Marshall. For Bell Media, Rachel Goldstein-Couto is Head of Development; Alexis McLaren is Development Executive; Chris Kelley is Production Executive; Sarah Fowlie is Head of Production, Original Programming; Carlyn Klebuc is General Manager, Original Programming; Justin Stockman is Vice-President, Content Development & Programming, Bell Media; Karine Moses is Senior Vice-President, Content Development & News and Vice Chair, Québec, Bell Media. Additional information, assets, and the series trailer for BRIA MACK GETS A LIFE are available on The Lede. Click HERE to access them.About Crave
Crave is Canada’s prestige entertainment offering, delivering more Oscar®-nominated and Emmy® Award-winning programming than any other service, with HBO, HBO Max Originals, SHOWTIME®, STARZ, Hollywood-hit movies, and boasts a robust slate of English and French original series. It is a bilingual TV and streaming service, with thousands of hours of exclusive French-language content. Crave is available directly to all Canadians with access to the Internet at Crave.ca, via iOS and Android, and other platforms such as Amazon Fire TV, Android TV, Apple TV, Chromecast, select LG Smart TVs, PlayStation, Roku, select Samsung Smart TVs, and Xbox One, and through participating service providers across ten, 24-hour High Definition linear and on demand channels.
About New Metric Media
Based in Toronto, New Metric Media is an award-winning independent entertainment studio specializing in building comedy brands across tv production, live entertainment, distribution, merchandising and licensing. Recipient of Playback’s 2022 Production Company of the Year award and the Banff World Media Festival’s 2018 Innovative Producer Award, the company’s slate of programming includes the hit Crave/Hulu original comedy Letterkenny, the Crave/Hulu Letterkenny spinoff series Shoresy, the CTV/CW/Roku half-hour comedy series Children Ruin Everything, as well as the upcoming half-hour Crave comedy series Bria Mack Gets A Life.
New Metric Media is recognized as a leader in 360 degree brand marketing and its success with Letterkenny off-screen extensions, including beer, collectible merchandise and Letterkenny LIVE!, a sold-out North American theatre tour featuring the stars of the series. Follow us at @newmetricmedia on X (formerly Twitter and @newmetricmedia on Instagram.
About Bell Media Original Programming:
Bell Media has commissioned some of Canada’s most-watched and most-acclaimed original programming, working with the best Canadian independent producers in the country. Hit series commissioned by CTV include the most-watched Canadian dramas TRANSPLANT and SULLIVAN’S CROSSING; record-breaking Canadian format THE AMAZING RACE CANADA; comedy CHILDREN RUIN EVERYTHING; unscripted series THE TRAITORS CANADA and FARMING FOR LOVE; and quiz series BATTLE OF THE GENERATIONS. Among the original series on Bell Media specialty and streaming platforms are CTV Life Channel’s culinary series MARY MAKES IT EASY with Mary Berg, and food, travel, and adventure series EVOLVING VEGAN; CTV Comedy Channel’s ROAST BATTLE CANADA and the scripted series ACTING GOOD. Crave Originals include hit series LETTERKENNY and its official spinoff series SHORESY, CANADA’S DRAG RACE, WE’RE ALL GONNA DIE (EVEN JAY BARUCHEL), and LITTLE BIRD; docuseries DARK SIDE OF THE RING; and acclaimed documentaries including KINGS OF COKE. Discovery is home to Bell Media’s hit factual series and franchises HIGHWAY THRU HELL, HEAVY RESCUE: 401, EAST HARBOUR HEROES, and Animal Planet’s PETS & PICKERS. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at www.BellMedia.ca.
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