Fast Forward to #1: THE AMAZING RACE CANADA Is Most-Watched Canadian Series Debut Ever with Three Million Viewers on CTV

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“The Great White North’s instalment of the fastpacedreality series sports all the hallmarks that’s made the show such a hit:stunning scenery, confounding challenges and compelling contestants, some withinspiring backstories that will bring viewers to tears and others whoseinability to follow simple instructions will cost them, big time.”

 – Ruth Myles, Calgary Herald

 

“Monday’s debut demonstrated that no country on Earth hasthe variety of vistas we enjoy within our own vast boundaries.” – Bill Brioux, Toronto Star

 

“Hope everyone enjoyed #RaceCDA tonightwishing @AmazingRaceCDA host @jrmonty12 all the best for the season#LoveCanada!” –  @PhilKeoghan

TORONTO (July 16, 2013) – CTV’s THEAMAZING RACE CANADA is the country’s newest blockbuster hit TV series. Followingan unprecedented promotion and publicity campaign, the much-anticipated seriespremiere smashed records last night with an amazing audience of 3 millionviewers on CTV. It was the highest-rated series premiere of a Canadian seriesever, and the most-watched series debut overall in nearly a decade, since CSI:NY premiere to 3.2 viewers in 2004. The premiere of THE AMAZING RACE CANADA becomes the most-watched Canadianentertainment program since the CORNER GAS finale drew 3 million viewers in April2009. Overall, five million unique viewers watched the premiere, with theaudience growing throughout the broadcast to peak at 3.5 million viewers whenhost Jon Montgomery revealed that Treena and Tennille had been eliminated fromthe first leg of the race. The episode is available now on demand across CTV’sdigital platforms, including CTV.ca, the CTVApp, the CTVMobile channel on Bell Mobile TV, and through video on demandpartners such as Bell Fibe TV, and premieres tonight on TSN at 12 midnight ET/PT.

**Media Note** – Download photos from THE AMAZING RACE CANADA at BellMediaPR.ca.

“THE AMAZING RACE CANADA hasraced into the homes of the nation,” said Phil King, President, CTV Programming and Sports. “Congratulations to everyone involved for deliveringthe must-see show of the summer.”

 

Also tonote:

 

·        Overwhelminglywinning Monday in all key demos in all key markets, THE AMAZING RACE CANADA delivered a national audience of 1.5million viewers aged 25-54 and 1.4 million viewers aged 18-49.

·        Nearlyone in three English Canadians (2+) watching television last night were tunedinto THE AMAZING RACE CANADA, delivering more than a 33% share in thekey 18-49 and 25-54 demos nationally, more than 25% in all markets, and up to a39.8 share among A18-34.

·        ForA25-54, the premiere delivered ratings of 9.3 in Toronto, 7.3 in Vancouver, 7.5in Edmonton, and 7.2 in Calgary.

 

#RaceCDA trended on Twitter during the broadcast and into thefollowing morning as allnine @RaceCDA teams flocked to Twitter to livetweet throughout the series premiere. More than 5,600 mentions of#RaceCDA-related terms were delivered in Canada in the 24 hours surrounding thebroadcast.

Next week on THEAMAZING RACE CANADA (airing Monday, July 22 at 9 p.m.ET/PT on CTV and liveon CTV Mobile), the eight remaining teams race toVancouver, BC, where they become tangled in the urban jungle and tripped up onthe ice. The remaining competitors vying for the historic half a milliondollar grand prize are:

 

1.    HALand JOANNE – Married “BodyBreak” Fitness Icons

2.    HOLLYand BRETT– Married Doctors  

3.    JAMIEand PIERRE  – Best Friends

4.    JET and DAVE –Best Friends

5.    JODY and CORY– Brothers

6.    KRISTEN and DARREN– Dating Couple

7.    TIMSR. and TIM JR. – Father and Son

8.    VANESSAand CELINA – Sisters

Anchoring CTV’s Summer 2013 schedule, THE AMAZING RACE CANADA airs Mondaysat 9 p.m. ET/PT on CTV and live on CTV Mobile (visit CTV.ca toconfirm local broadcast times), as well as on demand across CTV’s digitalplatforms: including CTV.ca, the CTVApp, the CTVMobile channel on Bell Mobile TV, and through video on demandpartners such as Bell Fibe TV following the broadcast. 

 

Fans of the series can also catch additional Raceaction onlinewith the digital companion series INSIDE THE RACE WITHBLACKBERRY.Hosted by Danielle McGimsie (@MissDMcG) and TeddyWilson (@TeddyWilson), this week’sepisode features THE AMAZING RACE CANADA host JonMontgomery as he joins Danielle and Teddy to reflect on last night’sdrama-filled premiere, while giving viewers the inside scoop on all the action.Plus, viewers are treated to an exclusive BBM video chat interview with thecowboys from Alberta, Jamie and Pierre.

 

THEAMAZING RACE CANADA also airs on TSN Tuesdays at 12 midnight ET/PTbeginning July 16, RDS2 on Wednesdays at 6 p.m. ET beginning July17, and on TSN2 on Wednesdays at 8 p.m. ET/PT beginning July 17.

 

AboutCTV

CTV is Canada’s #1 private broadcaster. Featuring a wide range of qualitynews, sports, information, and entertainment programming, CTV has been Canada’smost-watched television network for the past 12 years in a row. CTV is adivision of Bell Media, Canada’s premier multimedia company with leading assetsin television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE:BCE), Canada’s largest communications company. More information about CTV canbe found on the network’s website at CTV.ca.

SOCIAL MEDIA LINKS:

CTV:

Twitter:

@jrmonty12

@CTV_PR

@CTV_Television

@AmazingRaceCDA, #RaceCDA

@BlackBerry, #InsidetheRace

@chevroletcanada

@AirCanada

@Interac

Facebook:

https://www.facebook.com/ctv

facebook.com/TheAmazingRaceCanada

facebook.com/BlackBerryNA

facebook.com/chevroletcanada

facebook.com/aircanada

facebook.com/interac

 

Pinterest:

pinterest.com/CTVTelevision/the-amazing-race-canada/

 

– CTV –

 

Source: BBM Canada
CTV electronic audiencedatabases incorporate data beginning in 1994.
Audiences prior to August 31, 2009 based on BBM Nielsen Media ResearchMark II meters.

For moreinformation, please contact:

JacquiVanSickle, CTV, 416.384.5091 or Jacqueline.vansickle@bellmedia.ca  

Jim Quan, CTV,416.384.5311 or jim.quan@bellmedia.ca