FIFA WOMEN’S WORLD CUP CANADA 2015™ Wraps Up with Record Audience Numbers on CTV, TSN, and RDS

TORONTO (July 6, 2015) – The FIFA WOMEN’S WORLD CUP CANADA 2015™ has broken all-time audience records on CTV, TSN, and RDS, wrapping up as the most-watched FIFA Women’s World Cup™ ever with Canadians consuming more than 69 million hours throughout the tournament. Total viewing of the FIFA WOMEN’S WORLD CUP CANADA™ 2015™ was nearly four times that of the 2011 tournament. The tournament’s record audiences continued through its final weekend, with preliminary overnight data from Numeris confirming that the USA’s 5-2 victory over Japan in the FIFA WOMEN’S WORLD CUP CANADA 2015™ final attracted a record average audience of more than 2.1 million viewers, breaking the record for most-watched FIFA Women’s World Cup™ final ever. The game was also the most-watched program on Canadian television this weekend. Overall, 7.7 million unique Canadian viewers tuned in to watch some or all of the game. Average audience numbers peaked at 2.8 million viewers in the final minute of the game as the USA captured its third FIFA Women’s World Cup™ title. Canadian consumption of the FIFA WOMEN’S WORLD CUP CANADA 2015™ reached an all-time high: Canada Audience Stats

• With an average audience of 3.2 million viewers, the Canada-England quarter-final match ranks as the most-watched FIFA Women’s World Cup™ game ever
• The Canadian national women’s team’s five matches averaged 2.3 million viewers:
  • Canada-England (Quarter-Final) – 3.2 million
  • Canada-Switzerland (Round of 16) – 2.8 million
  • Canada-New Zealand (Group Stage) – 2.1 million
  • Canada-China (Group Stage) – 1.9 million
  • Canada-Netherlands (Group Stage) – 1.6 million

• Overall, 15 million unique Canadian viewers tuned in to Canada’s five games

FIFA WOMEN’S WORLD CUP CANADA 2015™ Audience Stats

• 20.8 million unique Canadian viewers – or nearly 60% of the country’s population – watched the FIFA WOMEN’S WORLD CUP CANADA 2015™

• Collectively, Canadians consumed 69 million hours of FIFA WOMEN’S WORLD CUP CANADA 2015™ coverage on CTV, TSN, and RDS

• 10.1 million unique Canadian female viewers tuned in to CTV, TSN, and RDS to watch live action from the tournament

• More than half of all Canadian girls aged 2-17 watched the FIFA WOMEN’S WORLD CUP CANADA 2015™, up from 29% in 2011

Digital Stats

• During the tournament, the FIFA WOMEN’S WORLD CUP CANADA 2015™ accounted for 6.5 million total page views on TSN.ca

• FIFA WOMEN’S WORLD CUP CANADA 2015™ content garnered 748,877 video views on the tournament’s dedicated digital hub, TSN.ca/FIFA

• More than 38,000 live streams of live tournament action were recorded through TSN.ca/FIFA (does not include TSN GO streaming)

Additional information on CTV/TSN’s coverage of the FIFA WOMEN’S WORLD CUP CANADA 2015™ is available at TSN.ca/FIFA. Source: Numeris (BBM Canada). Includes preliminary data after June 21.