Final Data Pushes THE AMAZING RACE CANADA Debut into the Record Books

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TORONTO (July 30, 2013) – It’s the biggestpremiere ever. After three weeks, THEAMAZING RACE CANADA continues its reign as the #1 program this summer. Infact, newly released final data for the series premiere (July 15) now reveals a17% surge in audience to 3.5 million viewers making THE AMAZING RACE CANADA the biggest series debut ever in Canada, surpassingprevious record holder CSI: NY (3.2 million) in 2004.

 

With 13 airings, original episodes and repeats, acrossCTV, TSN, and TSN2, THE AMAZING RACE CANADA has a cumulative reach of10.6 million total viewers for a cumulative reach of 37.9% of EnglishCanadians. Series premiere alone delivers a cumulative average audience of 4.7million across these channels.

 

**MediaNote** – Download photos from THEAMAZING RACE CANADA at BellMediaPR.ca.

Lastnight’s non-elimination episode drew 2.91 million(2+), up from a week ago. Overall, 4.7 million unique viewers watched the thirdepisode with the audience growing throughout the broadcast to peak at 3.5 millionviewers when host Jon Montgomery revealed to Tim Sr. and Tim Jr., the finalteam at the Pit Stop, that they were safe from elimination. The episode isavailable now on demand across CTV’s digital platforms, including CTV.ca, the CTV App, the CTV Mobilechannel on Bell Mobile TV, and through video on demand partners such as BellFibe TV, and tonight on TSN at 12 midnightET/PT.

 

For thethird week in a row, the episode overwhelmingly won Monday night nationallywith total viewers and all key demos.  In Ontario alone, THE AMAZINGRACE CANADA grew 8% compared to last week climbing to a season high of 1.19million viewers. In Calgary, the city featured prominently in last night’sepisode, THE AMAZING RACE CANADA sawat least double digit growth delivering a series high with all key demos 12.3(A18-34), 9.4 (A18-49), and 10.2 (A25-54).

 

Next week on THEAMAZING RACE CANADA (airing Monday, Aug. 5 at 9 p.m. ET/PTon CTV and liveon CTV Mobile), the racers embark on an epic trek acrossthe mighty Canadian north, where things get icy both in the water and on land.And in the Yukon, a Speed Bump trips up the Tims. Here are this week’s results:

 

1.    HALand JOANNE #bodybreak – Married “BodyBreak” Fitness Icons

2.    KRISTEN and DARREN#kristenanddarren – Dating Couple

3.    JET and DAVE #jetanddave –Best Friends

4.    VANESSAand CELINA #vanessaandcelina – Sisters

5.    JODY and CORY#jodyandcory – Brothers

6.    HOLLYand BRETT #hollyandbrett – MarriedDoctors  

7.    TIMSR. and TIM JR. #timetimeARC – Father and Son

 

Fans of the series can also catch additional Raceaction onlinewith the digital companion series INSIDE THE RACE WITHBLACKBERRY.Hosted by Danielle McGimsie (@MissDMcG) and TeddyWilson (@TeddyWilson), married“BodyBreak” fitness icons Hal and Joanne join the co-hosts for an exclusive BBMvideo chat interview, discussing the night’s episode.

 

Anchoring CTV’s Summer 2013 schedule, THE AMAZING RACE CANADA airs Mondaysat 9 p.m. ET/PT on CTV and live on CTV Mobile (visit CTV.ca toconfirm local broadcast times), as well as on demand across CTV’s digitalplatforms: including CTV.ca, the CTV App, the CTV Mobilechannel on Bell Mobile TV, and through video on demand partners such as BellFibe TV followingthe broadcast. 

 

THEAMAZING RACE CANADA also airs on TSN Tuesdays at 12 midnight ET/PT,and on TSN2 on Wednesdays at 8 p.m. ET/PT.

 

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AboutCTV

CTV is Canada’s #1 private broadcaster. Featuring a wide range of qualitynews, sports, information, and entertainment programming, CTV has been Canada’smost-watched television network for the past 12 years in a row. CTV is adivision of Bell Media, Canada’s premier multimedia company with leading assetsin television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE:BCE), Canada’s largest communications company. More information about CTV canbe found on the network’s website at CTV.ca.

 

– CTV –

 

Source: BBM Canada
CTVelectronic audience databases incorporate data beginning in 1994.
Audiences prior to August 31, 2009 based on BBM Nielsen Media ResearchMark II meters.

 

For moreinformation, please contact:

JacquiVanSickle, CTV, 416.384.5091 or Jacqueline.vansickle@bellmedia.ca    

Emily Young Lee, CTV,416.384-4633 or Emily.YoungLee@bellmedia.ca