Get GOing With The Movie Network GO! TMN GO Announces New Initiatives to Engage New Subscribers and Encourage TMN GO Authenticat

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TORONTO (July 16, 2013) – The Movie Network (TMN) is reaching out to potential and existing subscribers to spread the word about newly launched video-streaming service TMN GO. From now until August 1, potential subscribers in downtown Toronto will have the opportunity to interact with TMN GO first-hand and walk away with a one-month free trial. Additionally, one lucky user’s GAME OF THRONES fantasies will come true with the launch of TMN GO’s “Sign In To Win” contest, giving subscribers who authenticate their free TMN GO account the chance to win a trip to Northern Ireland, the primary shooting for the epic fantasy series.

“With its superior functionality and unparalleled premium content, TMN GO is a huge win for subscribers,” said Elaine McCulloch, Consumer Marketing Manager, Movie Services, Bell Media. “We are excited to reach out directly to potential subscribers with this game-changing product and also engage current customers with our biggest program, GAME OF THRONES.”

From now until August 1, 2013, TMN GO representatives located in First Canadian Place, the Exchange Tower, and Royal Bank Plaza in downtown Toronto are demonstrating the service and distributing trial cards to non-subscribers that, once activated, will provide direct access to TMN GO for one month, free of charge. The free trials will also be handed out during this year’s Fan Expo in Toronto from August 22 – 25.

Once authenticated, TMN GO users are also eligible to enter the “Sign In To Win” contest for a chance to win a grand prize, three-night get-a-way to Northern Ireland, complete with a tour of filming locations for HBO’s epic fantasy series GAME OF THRONES. Secondary prizes include a total of 15 iPads,15 iPad minis and 100 Source Gift Cards. All subscribers with access to TMN GO who activate their free TMN GO account will be entered into the contest. Full contest details are available at TMNGO.ca.

With a sleek cinematic design and interface that offers superior functionality, TMN GO is a best-in-class service that offers customers access to TMN’s premium content anywhere, anytime. Key features of the service include:

• Pick-up-and-play technology which allows users to start watching on one device and continue on another
• A Watchlist function which lets users keep up with their favourite series throughout the run
• Parental controls to allow users to manage the content that family members of every age have access to
• Social networking features which allow users to “share” and “like” favourite titles instantly with friends over Facebook, Twitter and email
• Multiple members of the household can enjoy the service with up to three simultaneous streams and five registered devices per subscriber household
• The service stream over Wi-Fi, 3G and LTE  networks, allowing users to manage their data consumption
• Adaptive Streaming which automatically switches video quality to ensure the best viewing experience available based on the user’s Internet connection
• Video Quality Control gives users control over video quality, allowing them to further control their bandwidth consumption

At the time of launch, programming available on TMN GO includes: hit series, movies, sports programming and documentaries from HBO including full seasons and upcoming episodes of HBO’s TRUE BLOOD, THE NEWSROOM, EASTBOUND & DOWN, BOARDWALK EMPIRE and HELLO LADIES, as well as Larry David’s new HBO film CLEAR HISTORY; full seasons of HBO’s GAME OF THRONES, FAMILY TREE, GIRLS, VEEP, REAL TIME WITH BILL MAHER, VICE, BAND OF BROTHERS, MISTER SHOW, and THE SOPRANOS; CINEMAX series BANSHEE and STRIKE BACK; upcoming episodes of acclaimed Showtime series DEXTER and RAY DONOVAN, full seasons of Showtime series CALIFORNICATION, THE JIM ROME SHOW, NURSE JACKIE and SHAMELESS; hit Starz series SPARTACUS: WAR OF THE DAMNED; upcoming Hollywood movies such as Hit and Run, The Twilight Saga: Breaking Dawn Part 2, The Bourne Legacy, Zero Dark Thirty, and The Perks of Being a Wallflower, as well as favourites such as The Amazing Spider Man, The Avengers, Battleship, The Dark Knight Rises, Dr. Seuss’ The Lorax, The Five-Year Engagement, Hotel Transylvania, Magic Mike, Pitch Perfect, Savages, and many more; acclaimed, award-winning Canadian series and movies like CALL ME FITZ, FUNNY AS HELL, LESS THAN KIND, TRANSPORTER: THE SERIES; ROGUE and many more; and hundreds of classic movies from every era and genre offered by The Movie Network Encore such as American Beauty, The Godfather Trilogy, There will Be Blood, The Untouchables and many more.

TMN GO’s selection mirrors the programming offering from The Movie Network OnDemand, HBO Canada OnDemand and TMN Encore OnDemand, with new content refreshed weekly.

TMN GO is supported by the iPhone 3GS and subsequent models, iPod touch (3^rd and 4^th generation) and the iPad and iPad Mini (running iOS 5.0 or higher).

The TMN GO App is available for free from the App Store on iPhone, iPad and iPod touch or via the TMN GO website at tmngo.ca.

About The Movie Network:

The Movie Network is a pay television service available in eastern Canada delivering premiere access to Hollywood hit movies, new and exclusive HBO content, critically acclaimed Showtime series and first-rate Canadian programming to subscribers. The Movie Network service includes five 24-hour multiplex channels – The Movie Network, HBO Canada, MExcess, MFun! and MFest. All five multiplex channels are simulcast in High Definition and joined by TMN GO, a multi-platform video streaming service; The Movie Network OnDemand, a Subscription Video On Demand (SVOD) service available in select areas across eastern Canada; and TMN OnLine, an Internet-based content streaming service. The Movie Network is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about The Movie Network is available at www.themovienetwork.ca.

-TMN GO-

For more information:

Ellery Ulster, 416.956.8638 or ellery.ulster@bellmedia.ca