Inspiring and Celebrating the Very Best Creative in Canada, CTV’s SUPER BOWL Canadian Ad Challenge Kicks Off Today

To tweet this release: http://bmpr.ca/1B97Utn 

TORONTO (August 11, 2014) – As the countdown begins to the start of the 2014/15 NFL Season and Bell Media’s new expanded coverage, CTV and the Canadian Marketing Association (CMA) kicked off the SUPER BOWL Canadian Ad Challenge (#SB49adchallenge) today. The Challenge pits the Canadian ad community in an epic creative battle with the biggest prize on Canadian television up for grabs: coveted advertising time during the most-watched broadcast of the year, the SUPER BOWL on CTV. 

Submissions will be accepted beginning today through December 1 via bellmedia.ca/thechallenge.  

The SUPER BOWL Canadian Ad Challenge kicks off today at bellmedia.ca/thechallenge. 

As announced in June at the CTV Upfront, the SUPER BOWL Canadian Ad Challenge

asks the ad community to “Challenge Their Creative”. The all-new initiative seeks best-in-class, original commercials, specifically targeted to Canadians, for CTV’s exclusive Canadian coverage of the biggest sporting event in North America. 

The winning ad, as selected by a panel of judges, will be awarded with advertising time during SUPER BOWL XLIX. To sweeten the deal, the winner will also receive a trip for two to next year’s SUPER BOWL in Arizona. 

“Since we first announced it, the SUPER BOWL Canadian Ad Challenge has piqued a tremendous amount of interest from the Canadian advertising industry, and we’re thrilled with the reaction,” said Perry MacDonald, Vice-President, CTV Sales – Bell Media. “There’s no better way to demonstrate the deep talent within the Canadian ad community than on the biggest platform on Canadian television.” 

“This challenge is a great opportunity for marketers and their agencies to showcase excellent Canadian creativity,” said John Gustavson, President and CEO of the Canadian Marketing Association. 

How it Works

• Submissions for the SUPER BOWL Canadian Ad Challenge will be accepted via bellmedia.ca/thechallenge from today (Monday, Aug. 11) at 12 noon ET until Monday, Dec. 1 at 12 noon ET
• The Top 5 ads will be revealed on Bell Media digital platforms on Thursday, Jan. 15, 2015
• The Top 5 ads will also be featured in CTV’s SUPER BOWL SUNDAY PREGAME SHOW on Sunday, Feb. 1, 2015
• The winning ad will be announced during SUPER BOWL XLIX and showcased nationwide in a 30-second commercial spot on CTV 

A list of FAQs and rules are available at bellmedia.ca/thechallenge. Competition details are subject to change. 

About the SUPER BOWL Canadian Ad Challenge
The SUPER BOWL Canadian Ad Challenge is a creative advertising competition designed to celebrate and elevate Canadian SUPER BOWL advertising. With the goal of rallying the Canadian industry to create ads that truly compete with U.S. commercials, the competition seeks to help migrate anticipation and reaction for SUPER BOWL advertising to Canadian creative. 

The SUPER BOWL Canadian Ad Challenge is an independent competition from CTV and the Canadian Marketing Association. The National Football League, NFL Canada, and their affiliates are not sponsoring or affiliated with this competition in any way.

NFL on Bell Media
Each year, the SUPER BOWL on CTV delivers one of the largest audiences on Canadian television. In February 2014, more than half of the country watched some or all of SUPER BOWL XLVIII on CTV and RDS – making it the most-watched television program of the past two years with a combined television audience of 8 million viewers. Annually, the SUPER BOWL ranks as the single hottest property for Canadian advertisers. 

Last year Bell Media and NFL announced a multi-year extension of its broadcast partnership that brings the 4 p.m. Sunday package to CTV and TSN for the first time, allowing for a full day of Sunday NFL programming on Bell Media channels in addition to the existing agreement for prime-time games on TSN. 

SOCIAL MEDIA LINKS
@CTV_PR
@BellMediaSales
#SB49adchallenge

Facebook.com/BellMediaSales 

CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 13 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.

Source: Numeris (BBM Canada) 

– CTV –

For More Information:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca