Instant Classic FIFA WORLD CUP QATAR 2022™ Final Reaches More Than 10 Million Canadian Viewers on TSN, CTV, RDS, and Noovo

– Average audience of 4.8 million viewers tune in as Lionel Messi and Argentina win the FIFA WORLD CUP QATAR 2022™, an increase of +23% compared to the 2018 Final –
– FIFA WORLD CUP QATAR 2022™ Final breaks record for most-streamed broadcast ever for TSN and RDS –
– Argentina-France Final becomes the second-most-watched broadcast event of the year, behind only SUPER BOWL LVI –
– The FIFA WORLD CUP QATAR 2022™ tournament reached 24 million Canadians overall, 62% of the country’s population –
– Tournament attracts massive engagement across TSN social media platforms, with 137 million total video views –

Tags: @TSN_Sports, @TSN_PR, @CTV_PR, @CTV

TORONTO (December 20, 2022) – As Lionel Messi and Argentina lifted the FIFA World Cup Trophy after one of the greatest matches the beautiful game has ever seen, Sunday’s FIFA WORLD CUP QATAR 2022™ Final attracted an average audience of 4.8 million viewers on TSN, CTV, RDS, and Noovo, according to preliminary overnight data from Numeris. The match becomes the second-most-watched broadcast event of the year, behind only SUPER BOWL LVI. Audiences for the instant-classic Final marked an increase of +23% compared to the 2018 Final, and the match broke streaming records, becoming the most-watched live streaming event in TSN and RDS history. The FIFA WORLD CUP QATAR 2022™ Final reached more than 10 million unique Canadian viewers, with audiences peaking at 7.7 million viewers at 12:54 p.m. ET as Argentina secured the title in a dramatic penalty shootout. The Final also led to TSN and CTV ranking as the first and second-most-watched networks of the day on Sunday, respectively. “It’s been an honour for our Bell Media networks to be Canada’s home for the FIFA WORLD CUP QATAR 2022™, which saw viewers across the country come together throughout the month to share in the excitement, demonstrating yet again the unifying power of live sports,” said Shawn Redmond, VP, Bell Media Sports. “As the tournament began with Canada’s men’s national team taking part for the first time in decades, and ended with a truly unforgettable Final, we witnessed record ratings and massive fan engagement across all platforms. We can’t wait to carry this momentum into our complete coverage of next year’s FIFA WOMEN’S WORLD CUP AUSTRALIA & NEW ZEALAND 2023™.” The FIFA WORLD CUP QATAR 2022™ tournament overall attracted major audiences on TSN, CTV, and RDS throughout the month, as 24 million Canadians – 62% of the country’s population – tuned in to watch some part of the iconic tournament. Additionally, the tournament represented the most successful sustained period of digital content consumption over 28 days in TSN history, garnering more than 32.5 million video starts and 215 million page views throughout the tournament. On social media, TSN’s official accounts attracted significant engagement around the FIFA WORLD CUP QATAR 2022™, with 137 million video views and more than 550 million impressions across platforms. The TSN video highlight reel of the Final was Canada’s #1 trending video on YouTube on Sunday. Source: Numeris, P2+ Total Canada, PPM era (Post 2009), Preliminary Data; Subject to Change.

About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN Radio stations, and the TSN app, featuring 5G capabilities. With a broad portfolio of multimedia sports assets, TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, UEFA EURO, MLB, Golf’s Majors, Grand Slam Tennis, NASCAR, F1, UFC, and NCAA March Madness. TSN comes from Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. More information about TSN is available at TSN.ca.

About CTV
CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital channels CTV Throwback and CTV Movies, streaming on demand from CTV.ca and the CTV app. CTV has been Canada’s most-watched television network for the past 21 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV’s parent company is Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.