International DJ of the Year Nominee Starting From Scratch Joins 99.9 VIRGIN RADIO TORONTO

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TORONTO (October 7, 2013) – Toronto’s #1 hit music station 99.9 VIRGIN RADIO spices up the airwaves today with the addition of DJ Starting From Scratch to its programming mix. An indisputable worldwide musical force and one of Canada’s hottest deejays, Scratch elevates the groove during the drive home and in the evening with the launch of THE HIT MIX WITH DJ STARTING FROM SCRATCH, airing Mondays to Fridays at 5 p.m. ET and 10 p.m. ET. The party gets started Saturdays from 10 p.m. to 2 a.m. ET, beginning Oct. 7.

“It’s a privilege to welcome DJ Starting From Scratch to the VIRGIN Radio family, and to introduce him to our passionate listeners in Toronto and around the world,” said Chris Ebbott, Program Director, Virgin Radio Toronto. “Simply put, Scratch is a legend and we are thrilled to bring his talents to our team.”

“Music is my life and Toronto is my home – this is the perfect opportunity for me to continue connecting with people who love music as much as I do,” said Scratch. “VIRGIN RADIO has made me feel at home, and I’m energized to get back on the air and connect with my fans.”

One of Canada’s most recognized deejays, Scratch has been honoured by the prestigious 2013 Global Spin Awards with two nominations in the categories of International DJ of the Year and Remixer of the Year. His decorated career includes touring with top performers including Russell Peters, Usher, John Legend, and Kanye West.

Listeners can tune in to 99.9 VIRGIN RADIO 24-hours a day at 999VirginRadio.com for live streaming of all VIRGIN RADIO TORONTO music and programs.

SOCIAL MEDIA LINKS:

Twitter:

@999virginTO

@djsfs

About Bell Media Radio

Bell Media is also Canada’s largest radio broadcaster, with 107 licensed radio stations in 55 markets across Canada, including Toronto’s CHUM FM, Canada’s #1 FM station, and international brands like Virgin Radio. Recognizing the diversity of each market it serves, Bell Media Radio has a strong reputation for providing exemplary service to these communities. In addition to music, news, weather, and sports, listeners also tune-in for information on local politics, events, entertainment, and other community issues. Bell Media’s Radio includes the country’s most dynamic, popular, and respected brands and is a leader in innovative programming.

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For more information please contact:

Patricia Garcia, Bell Media, 416.384.2645 or patricia.garcia@bellmedia.ca
Julie MacFarlane, Bell Media, 416.384.4623 or julie.macfarlane@bellmedia.ca